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TikTok is expanding its Marketing Partners Program once again, this time with a new “Channel Sales Partner” element, which will connect prospective TikTok advertisers to platform expertise that’s aligned with their specific business requirements. TikTok’s Marketing Partners Program includes a broad range of recognized experts, ranging from creative to measurement, with its new “Channel Sales […]
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. I don’t know that this will be a majorly useful, or much-used option. But TikTok has launched a new calendar template that’s designed to help children and families better coordinate and manage their weekly online and offline […]
We need one of those “__ days without incident” signs for X, because we’re just 9 days into the New Year and we’re already on track for another international incident sparked by Elon Musk’s freewheeling approach to technological development. As has been widely reported, X is currently under scrutiny in several regions due to xAI’s […]
Listen to the article 12 min This audio is auto-generated. Please let us know if you have feedback. It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the […]
It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the rise of AI, the impact of algorithms, and the AR shift. These broader trends will change how you […]
TikTok is clearly making sports a priority this year, with the platform announcing another sports partnership, this time with FIFA, which will see TikTok hosting exclusive content around the 2026 FIFA World Cup. As explained by TikTok: “TikTok will become FIFA’s first-ever Preferred Platform, which will lead to an enhanced level of collaboration and integration, […]
A quick reminder for TikTok advertisers: The platform is phasing out its Custom Identity option, which enables advertisers to run ads without linking to an official account, in early 2026. And when that happens, all TikTok advertisers will then need to be creating ads via a verified TikTok profile in order to continue running ads […]
How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs from AI platforms either, even when using the same prompt. In a time of information overload, this raises an important question for global […]
Reddit’s adding its own AI-powered ad campaign type, with its new Max Campaigns able to “predict the value of every ad impression,” helping to boost performance by estimating the best audience for your promotions. Essentially, Reddit’s getting its own version of Meta’s Performance Max, or TikTok’s Smart+ campaigns, with AI-powered targeting helping to drive results, […]
Will 2026 be the year that TikTok shopping becomes a major force for Western consumers? TikTok’s parent company ByteDance has already seen big success with in-stream shopping in the Chinese version of the app (Douyin), with the platform generating around $500 billion in GMV in 2025. And while TikTok users haven’t been as enthusiastic about […]