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It’s not over yet… Despite a federal judge ruling against the FTC in its long-running antitrust case against Meta back in November, the FTC has today announced that it’s appealing the ruling, which will force Meta back to court once again, and drag the case into its fifth year of litigation. And based on all […]
This is your periodic reminder that TikTok could still be banned in the U.S., because as of right now, despite various assurances from the Trump Administration that a deal will be done ahead of the current extension deadline, there’s been no official statement from TikTok, nor parent company ByteDance, to confirm that any such deal […]
Hostinger analyzed 66 billion bot requests across more than 5 million websites and found that AI crawlers are following two different paths. LLM training bots are losing access to the web as more sites block them. Meanwhile, AI assistant bots that power search tools like ChatGPT are expanding their reach. The analysis draws on anonymized […]
TikTok has outlined some new age assurance measures that it’s deploying across Europe, as more EU nations consider higher social media age limits, while the platform has also provided details of its broader contribution to the EU economy, in order to showcase its benefits. First off, on teen restrictions, TikTok says that, soon, it will […]
Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy. Google rolled out more AI-assisted ad creation features, new Performance Max reporting updates, and continued refining how AI-influenced results shape visibility across search. Microsoft pushed forward with its own set of AI tools inside Ads and Copilot, along with […]
Meta has published a new overview of how it’s working to improve your Reels recommendations, by using user response surveys to better gauge which elements are driving interest and engagement. No doubt you’ve seen these yourself within the Reels feed, prompts that are shown in-between videos that ask you how you felt about the Reel […]
TikTok has announced some new AI-powered features for TikTok Shop creators, which will provide more ways to showcase and highlight your products in-stream. And with more people using TikTok for discovery, and more people buying on TikTok, it could be worth considering how you can align with those behaviors in order to boost your sales […]
The Reuters Institute for the Study of Journalism has published its annual predictions report based on a survey of 280 senior media leaders across 51 countries and territories. The report suggests publishers are preparing for two potential threats: generative AI tools, and creators who attract audiences with personality-led formats. Note that the Reuters Institute survey […]
TikTok has published its annual trend prediction report for marketers, which aims to help those looking to maximize their TikTok presence tap into key shifts in user behavior. TikTok’s “TikTok Next” overview provides insights into three key trends that TikTok believes will drive more usage this year. As per TikTok: “This year, we’ll see trends […]
Amid ongoing discussions about the impacts of social media on young users, YouTube is rolling out some new updates to its parental controls, which will enable parents to manage their kids’ screen time, with specific elements for Shorts versus the regular YouTube feed. Because like TikTok and Reels, the never-ending Shorts feed of video clips […]