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The buyer journey used to take ten steps: search a category, click a result, compare a few providers, check reviews, search again, then decide. Now it often takes two. Someone asks an AI assistant which option fits them best, and clicks whatever it names. If your brand isn’t in the three or four names that […]
Google’s John Mueller and Martin Splitt discussed how site owners and SEOs approach Search Console (GSC) as the place to find errors to fix and that the better way to use it is to think of it as a place to identify patterns, many of which are normal. Interpreting Search Console Messages Martin Splitt called […]
If Google Search Console shows a growing pile of URLs marked “Crawled – currently not indexed,” you are looking at pages Google has visited, evaluated and then chosen to leave out of its index. That status is different from a penalty and different from a technical error, and treating it like either one usually wastes […]
Most AI visibility dashboards report a number that feels like rank tracking and behaves nothing like it. They count how often a model names your brand across a batch of prompts, then present that count as progress. It rarely correlates with what actually pays: whether a model recommends you over a competitor when someone is […]
The “are you a bot” check used to block bad traffic can sometimes cause pages to fall out of Google. On the latest episode of Search Off the Record, Google’s John Mueller explained why this happens, noting that it might cause Google to consider your page a duplicate of another site’s page. The Problem When […]
Search Console has a button called Validate Fix that tells Google you have fixed an indexing issue. On the latest episode of Search Off the Record, Google’s John Mueller explained what clicking it does, and when it’s best used. What ‘Validate Fix’ Does When you click into any issue in Search Console, “Validate Fix” is […]
Google has updated its list of Google user-triggered fetchers to reflect the Google Notebook name change. Users who have hardcoded the old user agent for robots.txt or for other reasons have a grace period of a few weeks before the old user agent stops working in August 2026. Reasons To Block Gemini Notebook Gemini Notebook’s […]
Nick Fox from Google said that AI features in Search send billions of clicks to websites weekly, alongside Google’s claim that Search sends billions of clicks to the web daily. Fox, SVP of Knowledge and Information at Google, shared the figures on LinkedIn and a shorter version on X. The post addresses a question Fox […]
Three publishers, novelist Scott Turow, and his company S.C.R.I.B.E. have filed a proposed class action lawsuit accusing Google of copying millions of books and journal articles to train Gemini. This includes works provided through Google Books, Play Books, and Scholar. On July 10, Hachette Book Group, Cengage Learning, Elsevier, Turow, and S.C.R.I.B.E. joined together in […]
Apple Maps ads haven’t officially launched yet, but advertisers now have a clearer view of who can participate. The newly published Apple Advertising Services policy prohibits the broad category of home services businesses, including plumbing, electrical, locksmith, HVAC, pest control, roofing, and general contracting. Apple hasn’t disclosed a launch date beyond “this summer” in the […]