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Welcome to the week’s Pulse: updates affect how Google measures its AI surfaces, what its spam rules cover, and where AI recommendations send traffic next. Here’s what matters for you and your work. Google Rolls Out June 2026 Spam Update Google began rolling out the June spam update on June 24. Key facts: Google announced […]
Google’s John Mueller responded to a question about whether Google’s search quality principles will change as AI agents increasingly browse websites on behalf of users. The answer may matter more to site owners than it first appears. You will find more ideas in Google answers questions about search console’s branded. Question About Agentic Browsers And […]
Google has moved “computer use” from a specialized model into Google Gemini 3.5 Flash, making agent-style control of browsers, apps, and desktop workflows a built-in capability instead of a separate product. That means Gemini can now see and interact with user interfaces, reason about what’s on a computer screen, and take direct actions. A Google […]
Most of what gets written about AI and marketing this year reads like a warning label. Two new reports published this month make the opposite case: AI is unlocking inventory and content opportunities that were previously invisible or undervalued, and there’s now data to prove it. One comes from the video advertising side. The other […]
I launched CitationIQ.com recently. Over the last two weeks, my logs claimed 33 AI assistants visited, a little better than two a day. That number is a lie. The real number? Six. Googlebot looked worse. Of 799 requests carrying its name, only 107 were real, though we all know scammers love to spoof Googlebot. And […]
Click-through rates for desktop and mobile are moving in opposite directions, according to the new data from Advanced Web Ranking. The direction here, especially on desktop, runs counter to the recent narrative in recent CTR reporting. Organic clicks have been eroding overall as AI Overviews expanded, a pattern we’ve covered here using AWR’s data as […]
Ad platforms will advocate for their traffic, impressions, and the attributable value they generate. This data plays an important role in helping marketers defend budget investments while fueling conversion-based bidding strategies. However, your brand still needs a clear understanding of what is truly driving value, especially across platforms. This month’s question gets at the heart […]
WP Rocket version 3.22 adds a built-in free CDN directly inside the plugin, allowing site owners to serve content from geographically distributed servers without installing a separate service. The catch is that the free tier is limited to three pages, which makes it a targeted performance tool rather than a replacement for a dedicated sitewide […]
A new WordPress proposal seeks to integrate a new Knowledge Custom Post Type directly into WordPress Core. The new feature, which is already in Gutenberg, functions as a centralized repository of guidelines and knowledge about a website for use by people like editors and contributors, as well as for internal AI agents and tools. The […]
At SMX Advanced in Boston earlier this month, I sat through back-to-back sessions from Crystal Carter, Head of AI Search and SEO Communications at Wix, and Jen Cornwell, Senior Director of AI SEO at Tinuiti. On paper, they covered the same beat: how AI search is reshaping the marketer’s job. In the room, they could […]