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This post was sponsored by Branch. The opinions expressed in this article are the sponsor’s own. Is AI search actually replacing SEO, or do I need to budget for both? How do I attribute conversions to ChatGPT vs. AI Overviews? AI is progressing so quickly that it’s hard to keep track of the changes, let […]
Anthropic announced Claude Fable 5, its new generally available flagship AI model. The company says Fable 5 is its most capable publicly accessible model yet and is designed to handle longer, more complex tasks than previous Claude models. Anthropic highlighted improvements in coding and site development, knowledge work and research, vision and long-context tasks, new […]
Digital Content Next, a trade body representing US digital publishers, has sent a cease and desist letter to the Common Crawl Foundation. The letter demands Common Crawl stop collecting publisher content and remove material already in its datasets. DCN CEO Jason Kint announced the legal notice in a blog post, and Press Gazette reported additional […]
Reuters and Time now default to blocking AI bots, allowing only approved crawlers through allowlists, Digiday reports. Both publishers made the decision in May, joining People Inc. and The Atlantic, which adopted similar setups within the past year. Reuters says the change hasn’t cost it traffic, while cutting what it spends serving bots. Executives credit […]
An SE Ranking analysis of 100,000 keywords found Reddit grew its top 3 presence in all 20 niches tracked after the May core update. For transparency, SE Ranking sells rank-tracking and AI visibility tools, and the data comes from its own keyword-monitoring platform. Data suggests Reddit grew most in niches where people look for personal […]
This post was sponsored by Roller Ads. The opinions expressed in this article are the sponsor’s own. Why did my Web Push CTR drop after Google’s 2024 update? Are Web Push subscriber lists still worth building in 2026? How do I keep Web Push unsubscribe rates down under the new Android rules? Web Push notifications […]
Running local SEO for one storefront and running local SEO for multiple locations are two different disciplines wearing the same name. The tactics you already know — location pages, reviews, NAP consistency — still apply, but the way Google evaluates them at scale, and the way AI search now folds into the equation, has changed […]
There’s a particular flavor of panic in our industry at the moment. It’s the panic of the digital marketer who has been told, repeatedly and loudly, that if they aren’t piping every decision through an LLM by the end of the quarter, they will be replaced by a more obedient colleague who is. The pitch […]
Every early-stage founder I work with asks the same question inside the first thirty minutes of our first call: “Who do I hire first?” Most founders pull up a Notion doc or a slide-deck org chart. Vice president of Growth at the top, then a paid media specialist, then a content lead, then an analyst. […]
A conversation is happening in every enterprise right now, and most CMOs and CIOs do not realize they are talking past each other. The rise of AI agents is prompting new collaboration between marketers, AEO strategies, and leadership. When the CIO hears “AI agents,” they think about the productivity rollout. Copilot seats, agentic workflows, internal […]