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Most in-house SEO teams and agencies have adopted AI for content briefs, drafts, on-page recommendations, and technical audits. The output is up, but two things are happening at once, and SEO teams have to solve both: Why More AI-Assisted Content Isn’t Moving Rankings Search behavior has shifted. Long-tail queries (10+ words) have grown sharply, query […]
Ranking #1 doesn’t mean what it used to. In fact, 57% of organic position-one results sit above the fold on desktop, and only about 40% do on smartphone. The takeaway from a guy who works at a rank-tracking company: rank alone is no longer enough. Capper walked through your brand’s position from a pixel height […]
A new analysis from Peec AI, an AI search visibility platform, found that Google’s AI Overviews appeared in about 87% of the 500,000 prompts it studied. The sample skews toward commercial, buying-intent queries and leaves out navigational searches. So the figure describes a specific slice of search, not Google overall. What Peec Found For decision-stage […]
Welcome to the week’s Pulse. Each update this week influences what can appear inside Google’s AI answers, and why. Google brought Preferred Sources into AI Overviews and AI Mode, new data looks at how personal data changes which brands appear in AI Mode, and Google’s CEO discussed AI Overview quality. If you want to go […]
This post was sponsored by Trendos. The opinions expressed in this article are the sponsor’s own. If you want to go further, accessibility tree: how AI agents see your website covers it in detail. Are my competitors running ChatGPT ads? Is there an ad library for ChatGPT sponsored results? How do I track who’s advertising […]
The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day – for drafts, for summaries, for first passes at content that used to take twice as long. That’s real productivity, and it’s not nothing. It’s also not the return the […]
The latest statistics from W3Techs make it clear that WordPress is losing market share while other platforms are stable or experiencing strong interest. Yet, there is reason to believe that WordPress may turn around. For more on this, see our how are SEO teams actually tracking AI citations across six guide. Quarterly Declines Since January […]
Our next Ask A PPC tackles a question many advertisers are wrestling with right now: “Is Performance Max actually better than running separate campaigns?” Usually, this question shows up after an account has already run Search campaigns and is wondering if consolidating search themes into a Performance Max campaign is the way to go. I’ve […]
Google announced that Preferred Sources is coming to AI Overviews and AI Mode, alongside new article carousels and an expansion of the “Highly Cited” label across search results. Users have now selected more than 345,000 sources through Google’s Preferred Sources feature, up from roughly 90,000 when the company expanded the tool globally. If you want […]
YouTube is making it easier for everyone to see when AI is used in videos by adding automatic detection and putting labels in more noticeable spots. The changes will affect where labels appear and how they’re applied. YouTube Creator Liaison Rene Ritchie detailed the updates in a video posted alongside the announcement. Where Labels Are […]