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Recent data shows that marketing hiring at 12 major tech companies has dropped more than engineering hiring. Marketing roles have decreased by 36%, while engineering roles have only declined by 11% in the same timeframe. The data is from SignalFire’s State of Talent Report. It compares big tech companies like Alphabet and Microsoft with a […]
AI agents do not read your website the way you do. They do not see your layout, your hero image, or your brand color. They prefer reading the accessibility tree: a stripped-down structural model of the page, the same one that has powered screen readers for two decades. Today, that matters more because the audience […]
Most conversations about AI visibility still treat it as a content or prompting problem: write the right structured data, phrase the right FAQ, cite the right sources, and the large language models will represent you accurately. That framing misses the actual failure point. When a brand gets misrepresented in an AI-generated answer, the underlying cause […]
Google is expanding its Limited Ad Serving policy to cover additional scenarios on Google Search. According to an email sent to advertisers, implementation will begin gradually in June 2026 and continue through 2028. The update introduces new guidance around advertiser qualification, user reports, and advertiser identity. It also includes a recommendation for advertisers to pin […]
You walk into a quarterly review with great rankings, a 10% traffic boost, and solid engagement numbers. The executives nod. Then someone asks, “How much revenue did this generate?” and the room goes quiet. Sound familiar? It happens all the time, and it’s not because your SEO program isn’t working. It’s because the metrics you […]
When a brand is recommended through ChatGPT, people are more likely to visit that brand’s site over the following week, according to a new report from Similarweb . Their analysis found that brands appearing in ChatGPT recommendations were 2.5x more likely to receive a site visit within 7 days than brands not recommended. The report […]
A new predictive intelligence report from Clarecast contains a number worth looking at before Q4 planning starts. More than 1,300 U.S. companies currently show all four signals of what the firm calls “Quiet Restructuring” – an AI-driven workforce contraction that will not appear in the monthly jobs report until it has already happened. Clarecast CEO […]
The AI answer about your business is the platform’s own speech now. A German court has now said so, and it changes who is liable when the answer is wrong. The lawsuit itself is the smaller story. The bigger one is what an answer engine does once it can be held responsible for what it […]
For the past couple of years, one of the most reliable ways to influence AI search answers has been the self-promotional listicle: a “best X software” article published by a brand that, unsurprisingly, ranks itself first. It worked because it exploited a content gap — most companies were too self-conscious to publish something that openly […]
This post was sponsored by Expert Callers. The opinions expressed in this article are the sponsor’s own. Why did my inbound traffic drop suddenly? Are B2B leads dropping everywhere? Is AI Overviews hurting B2B leads? For two decades, the logic was simple: more traffic meant more leads, more leads meant more revenue. In 2026, that logic […]