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This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Who should own AI search visibility across all our locations? Should I add more AI tools to manage local listings and reviews, or is that making it worse? When 99% of senior marketers say they want an AI orchestration […]
Most meta descriptions get rewritten by Google because they were never written to describe the page. They were written to hold keywords, a call to action and a bit of brand messaging, which is exactly the material Google’s snippet algorithms are designed to discard. The fix is not a clever trick. It is a change […]
Over 15 years ago, it was widely accepted that the benchmark click-through rate on a non-brand campaign was 2%. In fact, that number was so deeply embedded into paid search that it is unclear if anyone ever stopped to recalibrate and define a new metric to reference across all accounts. This is why, in 2026, […]
Multi-location brands are currently reviewing their Google Search Console click traffic, comparing 2026 to 2025, and trying to convince themselves and key stakeholders that AI Overviews are responsible for a year-over-year drop in non-branded clicks. Today, visibility is distributed across a multitude of destinations, including features in Google Maps such as “Ask Maps,” AI Overviews, […]
Google’s VP and Head of Search, Liz Reid, stated that personalized search and preferred sources can assist small publishers in gaining visibility, countering concerns that personalization makes them less accessible. Reid shared her perspective on the AI Inside podcast, during the same interview where she told publishers that the key to AI visibility lies in […]
Kevin Indig’s Growth Memo offers disciplined strategic analysis in the SEO and growth field, and his columns rarely veer from careful, evidence-grounded argument. So, when he stepped outside his usual lane in June 2026 to say, simply, “Stop trying to replace people with AI,” it was more diagnosis than vent. Indig calls the phenomenon “substitution […]
Most of what gets written about AI and marketing this year reads like a warning label. Two new reports published this month make the opposite case: AI is unlocking inventory and content opportunities that were previously invisible or undervalued, and there’s now data to prove it. One comes from the video advertising side. The other […]
Click-through rates for desktop and mobile are moving in opposite directions, according to the new data from Advanced Web Ranking. The direction here, especially on desktop, runs counter to the recent narrative in recent CTR reporting. Organic clicks have been eroding overall as AI Overviews expanded, a pattern we’ve covered here using AWR’s data as […]
A new WordPress proposal seeks to integrate a new Knowledge Custom Post Type directly into WordPress Core. The new feature, which is already in Gutenberg, functions as a centralized repository of guidelines and knowledge about a website for use by people like editors and contributors, as well as for internal AI agents and tools. The […]
John Mueller, a Google Search Advocate, explained in a reply on Bluesky that Google’s new Search Console generative AI report counts impressions in response to a question about what’s recorded when a site appears in AI Overviews and AI Mode. This question is relevant for anyone reviewing the new report and questioning why their impression […]