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A founder pulled up his experimentation dashboard for me last month, proud of it. Forty-one tests running. I asked him to name three that had changed a real decision in the past quarter. He went quiet, scrolled for a while, and landed on one. Maybe. He isn’t careless. He’s just early to a problem that’s […]
Zahir Hasan didn’t have to tell me his company’s numbers were wrong. I’d sent Hasan, COO of the Oslo-based research firm Clovion AI, a list of methodology questions about “Surviving the AI Funnel,” Clovion’s new study of how Claude, ChatGPT, and Gemini recommend brands across a conversation. Question ten was routine, the kind of thing […]
Everyone in the industry is going through the same thing right now. Your content team ships a solid asset, but traffic stays flat or declines. You pull up the analytics, see the line trending sideways, and conclude that AI content has stopped working. That verdict is often wrong. The data may be accurate, but the […]
Google published a format for turning a body of knowledge into a folder of linked markdown files. It was built for internal company data, and by accident, it solves a problem public websites have too. Right now, the most an AI agent gets from your website is a flat read of your pages, one at […]
Last week, I argued that habitual publisher traffic – direct and branded – has been eroding for years, and that the under-35s are leading the charge. Not directly provable, but a theory. Now that I am no longer part of that cohort, it’s easier to pin the blame on them. Which is entirely what I […]
OpenAI is seeking engineers to develop new image, video, native, and conversational ad formats for ChatGPT, moving beyond the standard sponsored unit tested since February. Three listings on OpenAI’s careers page, first surfaced by Digiday, describe building ads across text, image, video, native, conversational, and interactive surfaces, all within OpenAI’s new monetization team. More formats would […]
AI has been public enemy No. 1 for at least two years. As the early wave of excitement wore off, people realized the content we, as SEOs and publishers, had spent years flooding the internet with was being used to make the richest even richer. We cannot deny the open web is changing – AI […]
Most teams treat a clean, confident AI output as finished work. That instinct is the actual risk. Forrester’s 2026 B2B Predictions estimates ungoverned generative AI use could cost enterprises $10 billion in lost value, and Jasper’s State of AI in Marketing 2026 found only 41% of marketers can prove ROI on their AI investment this […]
Two of the world’s biggest platforms put an AI agent inside the phone this month, and only one of them is coming to your website to do anything. That is the distinction that decides where your effort goes, and it is the one the launch coverage is skipping. Apple introduced its new Siri AI at […]
A Siteline report tested a Claude agent on 100 top B2B software products. It found access errors and hidden pricing caused the agent to visit third-party sites for info it couldn’t find on official pages. The report, by Siteline founder David Kaufman, involved running a simulated Claude agent through 534 attempts to discover monthly prices […]