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Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset variety as Search experiences evolve. It also confirmed updates to how budget pacing works for certain campaigns using ad scheduling. Meanwhile, Microsoft launched self-serve negative keyword […]
Managing PPC inside a single market is hard enough on its own. Add multiple countries, languages, regulatory regimes, and a different agency partner in each region, and the difficulty doesn’t scale linearly – it multiplies. If you run paid media for a brand operating in more than one country, the bottleneck usually isn’t launching campaigns. […]
Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is table stakes now. What separates a strong hire from a risky one is how they think when performance shifts, privacy rules […]
Some advertisers are now seeing Performance Max placement data populate in Google Ads reporting, including Search Partner domains and impression counts that had previously been absent from the report. PPC marketer Thomas Eccel flagged the change on LinkedIn, noting the report had been empty for his PMax campaigns until now. “I finally see where and […]
Welcome to this week’s PPC Pulse, where this week’s focus is on scenario-based planning in both Google and Microsoft platforms. Google introduced a new Scenario Planner within Meridian, giving marketers the ability to model budget allocation shifts before committing spend. Microsoft launched a scenario-based Performance Max learning path designed to walk advertisers through practical campaign […]
This month’s Ask a PPC explores a common advertiser question: Why budgets sometimes overspend even when a target ROAS or target CPA is in place. Understanding this behavior requires separating two concepts that are often conflated: budgets and goals. While they work together, they serve very different functions within auction‑based ad platforms. In this post, […]
When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and older established brands haven’t kept pace. As of 2026, Gen Z spans ages 14 to 29. They’re the first generation raised in a digital online […]
Three separate updates landed this week, a new Shopping ad test inside AI Mode, an AI search playbook from Microsoft Advertising, and a candid podcast admission from Google about keywords, and they all point at the same underlying shift. AI is not adding a new layer on top of paid search. It is stress-testing whether […]
In the recent episode of Google’s Ads Decoded podcast, Ginny Marvin sat down with Brandon Ervin, Director of Product Management for Search Ads, to address a topic many PPC marketers have strong opinions about: campaign and ad group consolidation. You will find more ideas in how AI search trends are changing PPC campaign structures. Ervin, […]
AI is fundamentally changing what doing SEO means. Not just in how results are presented, but in how brands are discovered, understood, and trusted inside the very systems people now rely on to learn, evaluate, and make decisions. This forces a reassessment of our role as SEOs, the tools and frameworks we use, and the […]