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Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro is now available to advertisers in Google Ads. In a separate creative update, marketers spotted an expansion to Google’s Creative Toolkit in the platform. Lastly, […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Branded search inflates your return on ad spend (ROAS) by taking credit for demand you already own, and every input in the paid acquisition model is getting worse simultaneously. This week, you’ll cover: The math on how branded search distorts performance reporting across […]
Google Ads has been making automated decisions on your behalf for close to a decade. Bid adjustments, keyword expansion, audience targeting – all guided by machine learning long before “AI” became the word every platform reached for. What’s changed recently is the depth of it: Smart Bidding, automated assets, dynamic targeting and recommendation engines now […]
Ask “SEO or PPC” and you’ll get a consultant’s answer: it depends. That’s true, but it’s also a dodge. Answering the SEO vs PPC question well means looking at what each channel is built to do, how search has changed the payoff for both, and which one matches the constraint your business faces right now […]
Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant Center for Agencies, moving the product from pilot into general availability in the United States and Canada. At the same time, a recent Ads Decoded […]
Google’s Gary Illyes and Martin Splitt published a podcast about Googlebot, explaining that it’s not just one standalone thing but hundreds of crawlers across different products and services, most of which are not publicly documented. What Googlebot Is Gary clarifies that the name “Googlebot” is a historical name originating from the early days when Google […]
Performance Max is Google’s “right time, right place” campaign type. On paper, it’s a unified engine that integrates Search, YouTube, Display, and Maps into a single automated bucket. While the product has matured, offering better reporting transparency, many PPC practitioners still categorize it as a “black box.” For high-level strategists, this automation offers a welcome […]
There is no single best paid media platform. There is only the platform that matches the job you are hiring it for. A network that excels at capturing someone who already knows what they want is usually poor at convincing someone who does not, and budget spent on the wrong side of that line looks […]
Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta access to text guidelines in AI Max, allowing advertisers to set guardrails for AI-generated ad copy across Search and Performance Max campaigns. At the same time, VRC non-skip ads are now generally available globally, expanding […]
Since Google introduced AI Max for Search campaigns, most of the discussion has focused on Google’s own benchmarks. Those benchmarks suggest advertisers can expect meaningful conversion growth without major efficiency changes. But like many platform statistics, they leave open questions about how the feature behaves inside mature accounts. To get a clearer view, Mike Ryan, […]