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Google Ads Liaison Ginny Marvin announced three bidding and budgeting updates on LinkedIn, including one change scheduled to begin rolling out on August 17. Two of the updates expand capabilities that were previously limited or unavailable to many advertisers. Smart Bidding Exploration is now available globally, while Promotion mode is entering beta for Search and […]
Your Google Ads account is going to start serving a buyer you cannot see. That buyer is an AI agent that compares products and goes through checkout on your customer’s behalf. Agentic commerce is going to be the biggest structural change to ecommerce paid media since mobile, and it is already moving real money. During […]
Google is giving advertisers more time to prepare for the transition from Dynamic Search Ads (DSA) to AI Max for Search. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced that the automatic transition deadline has moved from September 2026 to February 2027. According to Marvin, the change comes in response to advertiser feedback. […]
This post was sponsored by Branch. The opinions expressed in this article are the sponsor’s own. Is AI search actually replacing SEO, or do I need to budget for both? How do I attribute conversions to ChatGPT vs. AI Overviews? AI is progressing so quickly that it’s hard to keep track of the changes, let […]
Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The conversions are form fills, key button clicks, page views, cart adds, and checkouts started, which are all flowing into the same column, and all weighted […]
This post was sponsored by Trendos. The opinions expressed in this article are the sponsor’s own. Are my competitors running ChatGPT ads? Is there an ad library for ChatGPT sponsored results? How do I track who’s advertising in AI answers? Your highest-intent buyers are asking ChatGPT about your category right now. A sponsored placement appears […]
Our next Ask A PPC tackles a question many advertisers are wrestling with right now: “Is Performance Max actually better than running separate campaigns?” Usually, this question shows up after an account has already run Search campaigns and is wondering if consolidating search themes into a Performance Max campaign is the way to go. I’ve […]
Google is officially getting rid of the Display Network campaign type. The update means advertisers will eventually manage Google Display Network inventory through the Demand Gen campaign workflow instead of the traditional standalone Display campaign setup. While Google says Display inventory itself is not going away, the migration represents another major consolidation move inside Google […]
Search marketing produces an enormous amount of performance data, but many marketing leaders still struggle to explain what those results mean for the business. SEO and paid search reports often focus on visibility, clicks, and conversion metrics. And, in many cases, data sources for that information don’t match up, as I explored in my previous […]
Every advertiser, from small businesses to enterprises, can struggle with knowing if their budget is allocated for the best results. Budget allocation used to be more straightforward, but campaign spend has shifted, and a lot of accounts could use a second look. Performance Max has disrupted how budget flows through accounts in new ways over […]