30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
Cost-per-click (CPC) remains one of the most closely scrutinized metrics in digital advertising for both business owners and expert practitioners. This is understandable; it’s a tangible, easy-to-track metric that offers immediate gratification when it drops and immediate anxiety when it rises. After all, if your average CPC increases from $2 to $5, it’s natural to […]
Microsoft’s latest wave of advertising updates will get covered feature by feature — new targeting tools, diagnostics, commerce integrations, Copilot enhancements. That coverage will miss the more important story. Microsoft isn’t just shipping better ad tools. Its emerging Microsoft AI ad strategy is making a case for a different internet, one where brands need to […]
Google announced two updates to Demand Gen ahead of Google Marketing Live. View-through conversion (VTC) optimization is now available for Demand Gen campaigns in Google Ads. This setting lets campaigns optimize toward view-through conversions on YouTube. Google is also expanding Commerce Media Suite to support Demand Gen inventory in Google Ads. This adds Google Ads […]
Google Ads has enabled call recording by default for eligible call flows associated with AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive verticals. For more on this, see our chatgpt’s default & premium models search the web guide. A new Google support page describes the feature, which uses AI to evaluate phone […]
Digiday reports that an early version of ChatGPT’s ads manager, available to a subset of pilot advertisers, now shows cost-per-click bids ranging from $3 to $5, based on screenshots reviewed and verified by the publication. Until now, advertisers in the pilot have paid on a CPM basis, meaning a flat rate per 1,000 impressions served. CPC pricing lets […]
Most advertisers still treat their product feed as a Shopping campaign input: fill in the required fields, keep disapprovals under control, move on. Google’s own language about Merchant Center data suggests that view is already out of date. On a recent episode of its Ads Decoded podcast, Google executives described product data as the connective […]
Search advertising is one of the largest digital ad categories, but its growth is slowing as social media and video post faster gains, according to IAB’s annual report, conducted by PwC. What The Data Shows In 2025, digital advertising revenue reached $294 billion, reflecting a 13% increase from the previous year. The report uses self-reported revenue […]
It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms. Auto-generated ads fall into the following categories: Customer-in-the-loop (CITL): Assets are generated based on inputs like a website URL or a user prompt. The advertiser always has a choice as to whether or not they want to include these […]
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Meta announced updates to its Meta Pixel and Conversions API that are designed to simplify the data gathering process. The changes are intended to feed more information from websites back into Meta’s ad system, powering improved targeting […]
Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max. While advertisers have speculated about this change for months, the […]