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This post was sponsored by Trendos. The opinions expressed in this article are the sponsor’s own. If you want to go further, accessibility tree: how AI agents see your website covers it in detail. Are my competitors running ChatGPT ads? Is there an ad library for ChatGPT sponsored results? How do I track who’s advertising […]
Our next Ask A PPC tackles a question many advertisers are wrestling with right now: “Is Performance Max actually better than running separate campaigns?” Usually, this question shows up after an account has already run Search campaigns and is wondering if consolidating search themes into a Performance Max campaign is the way to go. I’ve […]
Google is officially getting rid of the Display Network campaign type. The update means advertisers will eventually manage Google Display Network inventory through the Demand Gen campaign workflow instead of the traditional standalone Display campaign setup. While Google says Display inventory itself is not going away, the migration represents another major consolidation move inside Google […]
Search marketing produces an enormous amount of performance data, but many marketing leaders still struggle to explain what those results mean for the business. SEO and paid search reports often focus on visibility, clicks, and conversion metrics. And, in many cases, data sources for that information don’t match up, as I explored in my previous […]
Every advertiser, from small businesses to enterprises, can struggle with knowing if their budget is allocated for the best results. Budget allocation used to be more straightforward, but campaign spend has shifted, and a lot of accounts could use a second look. Performance Max has disrupted how budget flows through accounts in new ways over […]
Incrementality testing has become the default fix for a real problem: platform attribution disagrees with itself constantly, with Meta and Google routinely claiming credit for the same conversion. But treating a single lift study as the final word on whether a channel deserves budget has pushed growth-stage brands into a specific, repeatable mistake — cutting […]
Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads Decoded podcast she hosts. To many, it sounded like a victory lap for automation and seemed to set the industry on fire. To others, it felt […]
The sign on AI-referred traffic conversion flipped. I’m not sure if enough of us have noticed. Twelve months ago, visitors arriving at U.S. retailers from AI assistants converted at roughly half the rate of visitors from other channels. In March 2026, they converted 42% better. Same channel. Same stores. Different year. Adobe Analytics published the […]
Anyone who has run Google Ads for more than a few years has watched their job change without being consulted. Match types that once meant precision now target “related intent.” A 2023 rebuild made Broad Match genuinely competitive for the first time. Smart Bidding shifted the conversation from keywords to outcomes like ROAS and CPA. […]
Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the interface and APIs. The update offers some clarity about which reporting periods will remain available and what advertisers may need to preserve on their own. Google Ads Reporting Data Availability Google Ads reporting data will […]