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Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt Bailey asked me to include more content about influencers in this year’s module; I joked that it might take me all morning to come up with a new acronym. He shot back, “Can you adapt […]
Google announced two updates to Demand Gen ahead of Google Marketing Live. View-through conversion (VTC) optimization is now available for Demand Gen campaigns in Google Ads. This setting lets campaigns optimize toward view-through conversions on YouTube. Google is also expanding Commerce Media Suite to support Demand Gen inventory in Google Ads. This adds Google Ads […]
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels enabling them to tap into 2.7 billion shoppers. Merchants can tag products in videos and Shorts, where they appear as shoppable cards during playback and in a […]
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. A judge has granted a preliminary injunction to a Facebook group, along with a dedicated app, which used publicly available information to highlight the activity of ICE agents in the U.S. The judge sided with plaintiffs, and […]
Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice. Here’s what matters for you and your work. Google’s New Spam Policy Targets Back Button Hijacking Google added back button hijacking to its spam policies, with enforcement beginning June 15. […]
An Ahrefs analysis of 1.4 million ChatGPT prompts found that pages from a dedicated Reddit source were rarely cited in ChatGPT responses, even though they were often retrieved. Ahrefs highlights this pattern in a new report. What The Report Looked At Ahrefs examined 1.4 million ChatGPT 5.2 prompts, tracking which pages were retrieved and later […]
Search advertising is one of the largest digital ad categories, but its growth is slowing as social media and video post faster gains, according to IAB’s annual report, conducted by PwC. What The Data Shows In 2025, digital advertising revenue reached $294 billion, reflecting a 13% increase from the previous year. The report uses self-reported revenue […]
Google Search Console erroneously sent out emails to site owners advising them that Google has just started to record impressions beginning on April 12th. The implication of the message is that Search Console has not previously been collecting those impressions, which is incorrect. Search Console Impressions The Search Console impressions report shows how often a […]
Google’s John Mueller answered a question on Reddit about why Google picks one web page over another when multiple pages have duplicate content, also explaining why Google sometimes appears to pick the wrong URL as the canonical. Canonical URLs The word canonical was previously mostly used in the religious sense to describe what writings or […]
This week’s Ask an SEO question is: “I’ve been running an affiliate site for 2 years but hit a plateau. What advanced data analysis techniques can help me identify new growth opportunities that I might be missing?“ This is one of my favorite questions that come up at conferences and in the affiliate marketing programs […]