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A discussion on Twitter about the many people posting that they’ve left WordPress for Astro went modestly viral, with longtime WordPress supporters explaining why they ditched WordPress for Astro. Statistics show that WordPress is losing users and Astro is gaining them at a rate of 100% year over year, indicating that the shift toward Astro […]
A good webinar program does three things at once: It teaches the audience what they want to learn. It produces an asset that keeps generating leads. And it captures behavioral data you can act on to generate revenue. A weak program does only the first one. The teaching is good, and the chat fills up, […]
Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take advantage of AI to analyze data, research competition, and improve their ability to provide value. AI And The Web Ecosystem Google’s Martin Splitt asked a question […]
An analysis from Amsive found that aggregators and user-generated content platforms lost US search visibility after Google’s March core update, while first-party brand sites, government domains, and content originators gained. Lily Ray of Amsive examined over 2,000 domains using SISTRIX Visibility Index data and categorized them with Google Product Taxonomy tags via the DataForSEO API. […]
There’s a lesson from the early days of social media that most brands eventually learned the hard way: Social media is not a megaphone. You couldn’t just broadcast your press releases into the feed and expect people to care. The channel had rules. It rewarded conversation, not announcements. The companies that figured this out early […]
Google updated its Search Central documentation to reflect that the Preferred Sources feature is now available in all languages supported by Google Search. The change clarifies global availability and introduces updated guidance for publishers looking to grow their audience through Top Stories. Preferred Sources Google’s Preferred Sources feature gives users a way to choose specific […]
This week’s Pulse covers how AI Overviews affect click behavior, what independent research shows, and what earnings reports from Google and Microsoft reveal about search revenue. Here’s what matters for you and your work. Reid Repeats “Bounce Clicks” Argument On Bloomberg Google’s head of Search, Liz Reid, told Bloomberg’s Odd Lots podcast that AI Overviews […]
This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why is my brand appearing in AI comparisons I didn’t ask to be in?How do I find out what AI tools are saying about my brand?What’s the difference between traditional reputation management and AI reputation management? Any issues with […]
Every technical SEO has a version of this meeting. The migration shipped on Friday. The redirects went in. Someone on Monday noticed organic traffic had fallen off a cliff, and someone else remembered there was, in fact, an SEO on the team somewhere, and perhaps they should take a look. This isn’t the meeting anyone […]
YouTube is testing “Ask YouTube,” a conversational search experience that returns AI-generated text summaries alongside cited videos and supports follow-up questions in a persistent thread. YouTube describes the feature on its Premium Early Access page as “a new way to search on YouTube that feels more like a conversation.” Users can ask complex questions, receive […]