Catégorie : Wordpress

In most cases, Google Analytics 4 projects start as a technical request. A marketing team, client, or stakeholder asks for tracking to be set up. Someone gets access to the property and assumes the data will eventually tell a story worth listening to. Maybe sometimes it does. But most of the time, it produces a […]

AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers. The post AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited appeared first on Search Engine Journal. Source link

In April 2026 the United States Patent Office published Google’s continuation on a patent for a search system that detects when there is no satisfactory answer for a query and waits to automatically deliver the answer when it becomes available. A recently published interview with Liz Reid from Google I/O shows that Google may be […]

Google.com has become the second most-cited domain in Google’s AI Mode, according to a new report from Profound, an AI-visibility platform that sells tools for tracking brand presence in AI search. The report shows citation share for google.com rose 8.4x between April 15 and June 30, with almost all of that increase going to two […]

The “are you a bot” check used to block bad traffic can sometimes cause pages to fall out of Google. On the latest episode of Search Off the Record, Google’s John Mueller explained why this happens, noting that it might cause Google to consider your page a duplicate of another site’s page. The Problem When […]

Google’s Gemini 3.5 Pro is months behind schedule as the company works to improve its capabilities, particularly in coding, Bloomberg reported. Google said in May that it expected to ship the model the following month. What Google Said In May Google announced the Gemini 3.5 series at I/O and released 3.5 Flash the same day. […]

Every site you have ever optimized carries a record of that work, and it is more detailed than the platforms usually admit. Search systems have kept a per-domain profile for years, assembled from signals you know intimately because you spent a career shaping them. That profile is real, it is granular, and it never needed […]

As you may already know, Google recently updated Search Console to let brands track how their social media and video posts perform in search results. Most marketers view this update as a helpful gift. They believe Google wants to reward brands that build strong footprints across TikTok, YouTube, and X. And not wanting to be […]

According to a benchmark report published by Invoca on July 13, calls referred by ChatGPT are more likely to qualify as sales leads than calls from any other channel. However, once answered, these calls convert at approximately the average rate. The report states that the lead rate for ChatGPT-referred calls is 49%, which is approximately 10 […]

Google is adding AI image generation to AI Overviews and redesigning the Google Images homepage to mark the service’s 25th anniversary. Brad Kellet, Senior Engineering Director for Search, announced the changes in a company blog post. Image Generation In AI Overviews Image generation inside AI Overviews turns a text prompt into a custom image built […]