Catégorie : Wordpress

This post was sponsored by Branch. The opinions expressed in this article are the sponsor’s own. Is AI search actually replacing SEO, or do I need to budget for both? How do I attribute conversions to ChatGPT vs. AI Overviews? AI is progressing so quickly that it’s hard to keep track of the changes, let […]

Local SEO has evolved a lot over the years, from the early days of just having to have a consistent name, address, and phone (NAP) profile coherence across the internet, through to the Possum update in 2016 (which introduced address-based filtering that made virtual offices and shared-address listings significantly riskier for local pack visibility) and […]

For this week’s Ask An SEO, the question asked was: “From a technical standpoint, what does ‘entity optimization’ actually mean beyond adding schema?” To answer this, first of all, let’s establish, in information retrieval, that an entity is a uniquely identifiable “thing” that exists independently of the words used to describe it. Entity optimization is […]

Microsoft announced Web IQ, a set of grounding APIs that let AI agents pull information from Bing’s search index. The company calls Web IQ “a search engine for AI systems.” Where Bing helps people find web pages, Web IQ helps AI agents find information they can use while reasoning through a task. What Web IQ […]

Google’s May core update is now complete. The company confirmed the completion on June 2 on the Search Status Dashboard. The update started May 21 at 8:40 AM PDT and ended June 2 at 5:40 AM PDT, for a rollout of 11 days and 21 hours. That’s close to the March core update, which finished […]

AI systems are now answering questions about your business. The problem is that they are often getting it wrong. Consider the typical situation. A brand’s products, services, expertise, locations, leadership, and relationships are distributed across dozens of pages. An AI model retrieves fragments from those pages, stitches them together probabilistically, and generates an answer. The […]

Google CEO Sundar Pichai said Google has spent 25 years learning how to measure user satisfaction in Search, including engagement, sessions, return behavior, and bounce-backs, saying that those metrics help Google improve AI Search. When asked about the concept of Google Search traffic dwindling to zero, the Google Zero scenario, Pichai insisted that the reality […]

Anyone selling you llms.txt, content chunking, or AI-specific schema as the path to AI Overview citations has been wrong for 18 months. Google said so. But there is a wrinkle worth pulling out. “Wrong for Google Search” is not the same as “wrong for AI agents.” In the section answering whether SEO is still relevant […]

Amazon sued Perplexity over its Comet browser shopping on Amazon under user authorization. On March 10, 2026, a federal judge in the Northern District of California issued a preliminary injunction blocking Comet from accessing Amazon’s logged-in pages. Roughly a week later, the Ninth Circuit Court of Appeals paused the injunction pending Perplexity’s appeal. On May […]

HTTP Archive’s latest Core Web Vitals Technology Report ranks seven content management platforms and offers the surprising insight that page weight and PageSpeed Insights Lighthouse scores do not always predict Core Web Vitals performance. Why Core Web Vitals Matter Core Web Vitals (CWV) are metrics created by Google to show: How quickly a web page […]