Description

Most small businesses do not have a social media problem so much as a consistency problem. Someone posts a photo after a good week, then three weeks pass with nothing, then a holiday reminder goes up because it is easy, then the account goes quiet again while everyone gets pulled back into the actual work of running the business. To anyone visiting that profile, the gaps read as a signal: this business is not really paying attention right now. Customers do not know that the owner was slammed with orders or dealing with a supplier issue — they just see an account that has not posted in nineteen days, and they draw their own conclusion about whether the business is active and reliable.

This happens for a completely ordinary reason: social media is the first thing to get dropped when something more urgent shows up, and there is rarely anyone whose job it is to make sure that does not happen. Writing captions, designing graphics, picking hashtags and actually scheduling the post are four separate tasks, and doing all four well, every week, on top of running a business, is a harder habit to sustain than it looks from the outside. Most owners do not lack ideas — they lack a system that keeps the account moving without their direct involvement every single time.

Social Starter is built to be that system for two platforms. You get 12 posts a month with custom graphics and captions written in your voice, laid out on a hashtag and posting schedule, so the account has a steady rhythm instead of the feast-or-famine pattern that makes a profile look abandoned between updates. Twelve posts a month works out to roughly three a week per platform when split across two channels — enough to keep a feed looking active without demanding a production schedule better suited to a much bigger operation.

What makes this different from just hiring a freelancer to “handle the socials” is the amount of control you keep without doing any of the production work yourself. You approve the full content calendar before a single post is scheduled, which means you see exactly what is going out, in what order, and with what captions before it ever reaches your audience. There are no surprises about what is published under your business’s name, and no waiting until after the fact to find out the tone or message missed the mark. A freelancer working alone can produce content, but there is usually no audit step behind it and no structured monthly report to show whether any of it actually worked — you get posts, but not a system that improves itself.

The two-platform limit is deliberate rather than a restriction we would prefer you did not notice. Spreading a 12-post budget across three or four platforms instead of two means fewer posts per channel, which puts you right back in the sporadic-posting problem this plan exists to solve, just spread thinner. Concentrating the same volume on the two platforms where your actual customers spend time produces a visibly more consistent account than the same effort split too many ways.

How it works

1. Account and competitor audit. Before any content gets made, we look at your existing accounts on the two platforms you choose — what has performed, what has not, and what is sitting unused — plus a quick look at a few competitors, so we know what is already working in your space instead of guessing.
2. Content calendar draft. Based on that audit, we draft a full month’s calendar: 12 posts laid out across your two platforms, with topics, formats and posting days mapped against a hashtag and posting schedule designed to keep the account visible between posts, not just on the days something goes live.
3. Your review and approval. You see the calendar before anything is produced in final form or scheduled. If a topic, tone or direction is off, you flag it here — this is the checkpoint that keeps you in control of what goes out under your name.
4. Production. Once approved, we build the custom graphics and write the captions for each post, matched to your brand’s visual style and voice rather than generic templates.
5. Scheduling and reporting. Posts go out on the agreed schedule, and at the end of the month you get a monthly performance report showing what worked, so the next month’s calendar builds on real results instead of starting from a blank page again.
6. Repeat, with adjustments. Each subsequent month’s calendar starts from the previous report rather than from scratch — a format that performed well gets repeated with a fresh angle, and one that fell flat gets dropped or reworked before it takes up another slot in the schedule.

Who this is for: This fits businesses just starting to take social media seriously — those that know an active presence matters but have never had the bandwidth to sustain one. It also fits businesses whose current posting is sporadic enough that consistency alone would make a visible difference: if your account already has decent content sitting on it but the gaps between posts are the real problem, this is built specifically to close those gaps.

What’s included

• ✓2 platforms of your choice
• ✓12 posts per month
• ✓Custom graphics & captions
• ✓Hashtag & posting schedule
• ✓Monthly performance report

A few of these are worth explaining plainly. “2 platforms of your choice” means the accounts you pick, not a fixed pairing — if your customers live on Instagram and Facebook, or LinkedIn and Instagram, the plan follows your audience rather than a default template. “Custom graphics & captions” means every post is designed and written specifically for your brand and this month’s calendar, not pulled from a stock template library and lightly edited. And the “monthly performance report” is not a vanity metrics dump — it is the mechanism that keeps the account improving month over month, because next month’s calendar draft starts from what this month’s report actually showed rather than a guess. The “hashtag & posting schedule” bullet is easy to skim past, but it is what separates a set of good individual posts from an account that actually looks active: the schedule decides when each post goes out relative to the others, and the hashtag research decides whether people outside your existing followers have a chance of finding it at all.

We start every account with a free audit of your existing profiles and a look at a few competitors, specifically so the first month’s content is grounded in what is already working for you rather than a cold start. If a particular post format or topic has already been landing before we ever touched the account, that shows up in month one’s calendar rather than getting reinvented from scratch.

Billing is monthly, and there is no long-term contract attached to it — you are not locking into a six or twelve month commitment to get started. You can cancel at any point, and everything produced for you — the graphics, the captions, the calendars — is yours to keep, whether you continue with us or not. There is nothing held back or license-restricted on your side.

Once two platforms and 12 posts a month stop being enough — usually a sign the account is gaining real traction — Social Growth is the next step up, adding a third platform, short-form video content and active community management to the same core approach. You are not boxed into this tier if the business outgrows it; you move up when it makes sense, not before.

Support during the engagement runs through the same channel you used to approve the calendar, so questions about an upcoming post or a change to next month’s plan do not require finding a separate contact point or waiting on a ticket queue. If a specific date needs a specific post — a sale, an event, a closure — that request slots into the calendar the same way any other topic does, reviewed and approved before it goes out.

How long until the first posts go live? Expect the audit and calendar draft to take the first several days of the engagement, since the calendar needs your approval before any final production happens — after that, posting follows the monthly schedule on a steady cadence rather than in a single batch.

What if the content direction isn’t right after the first month? The calendar approval step exists precisely so you catch direction issues before anything publishes, but if something in a live post still isn’t landing, that feedback goes directly into the next month’s calendar and audit review, and the next batch of graphics and captions reflects the correction.

What if I only have one platform active right now? That’s fine — the audit covers whatever you currently have, and the second platform can be a fresh start built from the same brand voice and graphics style as the first, rather than needing a separately established presence before we begin.

Does this replace running my own ads? No — this plan covers organic posting, graphics, captions and community-facing content on your two chosen platforms. It does not include paid ad management, so if running ads is also on the roadmap, that is handled as a separate service — see Ads Launch — alongside this one.

Billed monthly. Cancel any time. This is ongoing monthly social media management, not a one-time content batch — your two platforms get a fresh, approved calendar every month for as long as you stay on. Secure checkout — payments are processed securely via Stripe, bank transfer, or crypto (Mercuryo). Questions before ordering? Talk to us first.