Description

Once a business has built a real audience across multiple platforms, the thing that keeps that audience engaged changes. Early on, consistency and decent content are enough to grow a following. Once the audience is established, the bar moves to volume, production quality and response time — and all three genuinely start affecting revenue, not just vanity metrics. A comment left unanswered for two days on an account with a small following barely registers. The same delay on an account with an established audience gets noticed, screenshotted, and sometimes turned into the exact kind of public complaint that costs more in reputation than any single sale is worth.

At this scale, social media stops being something one person can handle well alongside other responsibilities, no matter how capable that person is. Thirty posts a month, sixteen short-form videos, daily comments and DMs across four or more platforms, and coordinating outside voices through influencers or user-generated content is, in practical terms, a full department’s worth of work — a content calendar, a production pipeline, a moderation function and outreach coordination running at the same time, every week. Trying to run that as a side task squeezed into someone’s week is how quality slips first, then response time, then consistency, in that order, usually without anyone noticing until an audience member points it out publicly.

Social Full Service is built to run all of that as an actual department rather than approximate it. Four or more platforms, 30 posts a month, 16 short-form videos, daily community management, and influencer or UGC coordination are handled as one coordinated operation, with hashtag and growth research behind the content plan and original graphics and captions written to your voice throughout. That last part matters more than it might seem: a lot of what gets marketed as “social media management” quietly reduces to a scheduling tool and stock photography once volume gets high enough — the posting cadence stays technically consistent, but the content itself becomes generic. This plan is built specifically so higher volume does not come at the cost of the content actually looking and sounding like your business.

Paid social creative is included as part of the plan, covering the assets themselves — the graphics and video built for ad placements rather than organic feeds. Running the actual ad campaigns is a distinct discipline with its own budget management, targeting and optimization work, which is why it runs through our Ads Growth service rather than being folded into this one. The two connect cleanly — creative produced here can go straight into a campaign run there — without either service’s scope becoming unclear about who owns what.

The four-platform floor on this tier reflects a real operational threshold, not an arbitrary number. Running daily community management well on two platforms is a manageable task; running it well on four or more, each with its own comment structure, DM format and audience expectations, requires a dedicated process rather than someone checking each app once and moving on. The same is true of the influencer and UGC coordination — sourcing, briefing and collecting content from outside creators takes real coordination time regardless of how many platforms it eventually gets distributed across, so it only makes sense to include once the content volume across those platforms is high enough to actually use everything that gets produced.

How it works

1. Channel, competitor and audience audit. Before the calendar is built, we review your existing accounts across all platforms, your competitors, and what your actual audience is engaging with, so the plan starts from evidence about what is working and where the openings are, not assumptions.
2. Department-level calendar. We build the month’s full plan — 30 posts and 16 short-form videos across four or more platforms — informed by hashtag and growth research, with graphics and captions produced originally for your brand rather than adapted from templates.
3. Production at volume. Video, graphics and captions are produced on a pipeline built for this scale, along with the paid social creative assets for whichever campaigns are planned, so the ad-ready material is ready before it is needed rather than produced reactively.
4. Daily community management. Comments and DMs across every platform are monitored and answered same-day as standard, not as an upgrade — this is the piece that most directly protects an established audience’s experience of the brand.
5. Influencer and UGC coordination. Outreach, coordination and content collection from influencers or user-generated sources runs alongside the core calendar, bringing outside voices into the mix instead of relying solely on brand-owned content.
6. Weekly reporting. Rather than waiting a full month to see what is working, you get reporting on a weekly cycle, so issues or opportunities surface in time to actually act on them within the same month.
7. Ongoing recalibration. Each week’s report feeds directly into the following week’s production and community priorities — a video format gaining traction gets more of the sixteen-video budget the next cycle, and a platform showing unusual engagement changes gets flagged for the audience audit’s next pass rather than waiting for a scheduled quarterly review.

Who this is for: This fits businesses with an established audience across multiple platforms — not businesses still building initial traction. It is built specifically for situations where posting volume, video production quality and same-day comment and DM response are not nice-to-haves but genuinely affect the bottom line, because an audience of this size notices when any of the three slips. Businesses still growing their first audience are usually better served starting with Social Starter or Social Growth and moving up once the volume justifies a department-level operation.

What’s included

• ✓4+ platforms
• ✓30 posts per month
• ✓16 short-form videos
• ✓Daily community management
• ✓Influencer & UGC coordination
• ✓Paid social creative
• ✓Weekly reporting

Three of these are worth unpacking further. “Daily community management” is the single biggest operational difference from the tiers below it — it means every comment and DM is checked and handled every day, not on a responsive-but-not-immediate basis, which is the standard an established audience has effectively come to expect. “Influencer & UGC coordination” extends the content supply beyond what any in-house or agency production team can generate alone, bringing in outside creators and customer content as a structured part of the monthly plan rather than an occasional one-off collaboration. And “weekly reporting” changes the cadence of decision-making — a problem or opportunity that shows up on a Tuesday does not sit unaddressed until next month’s summary; it gets surfaced in that week’s report while there is still time to respond to it.

We start with a free channel audit — reviewing your existing accounts, competitors and audience to show what is currently working and where the openings are — before a single item on the calendar gets built. For an account at this scale, that audit typically surfaces more specific opportunities than it would for a smaller presence, simply because there is more existing data and audience behavior to study.

Billing is monthly with no long-term contract, and you own the accounts and every piece of content produced under this plan outright. There is no lock-in and nothing to hand back if you cancel — the graphics, videos, captions and any UGC or influencer content coordinated through the plan remain yours regardless of whether the engagement continues.

Weekly reporting is built into the plan specifically because monthly-only reporting is too slow a feedback loop at this volume and audience size — thirty posts and sixteen videos generate enough signal in a single week to justify checking in that often, rather than waiting to review it all at once after the fact.

After checkout, onboarding begins with the channel, competitor and audience audit described above, and access to each platform is collected as part of that step rather than all at once up front. Daily community management and the influencer and UGC coordination workflow both start from that same onboarding pass, so there is no separate ramp-up period before the full scope of the plan is active.

Can we run paid ads through this plan directly? This plan produces the paid social creative — the graphics and video built for ad placements — but running the campaigns themselves, including budget, targeting and optimization, goes through our dedicated Ads Growth service, so the two stay cleanly scoped and separately reported on.

What happens if engagement drops in a given week? Weekly reporting is designed to catch exactly this before it compounds — a dip shows up in that week’s report rather than sitting unnoticed until a monthly summary, and it becomes an input into the following week’s content and community management approach rather than a retrospective note.

Is this too much for a business that only has a following on two platforms? Likely — this tier is scoped for four or more established platforms specifically because the daily community management and coordination work assumes that scale of activity. Social Growth, covering three platforms with monthly-level strategy review rather than daily community management, is usually the better starting point until the audience has grown into a fourth platform.

How does influencer and UGC coordination actually work in practice? It runs as its own track within the monthly plan — identifying relevant creators or gathering user-generated submissions, briefing them against your brand voice, and folding the resulting content into the calendar alongside the originally produced graphics and video, rather than treating it as a separate, disconnected initiative.

Billed monthly. Cancel any time. This is ongoing monthly social media management run at department scale, not a fixed content batch — production, community management and reporting continue every month for as long as you stay on. Secure checkout — payments are processed securely via Stripe, bank transfer, or crypto (Mercuryo). Questions before ordering? Talk to us first.