Description

There is a specific point where a growing business’s social media stops being manageable by whoever has spare time. It usually happens right around when the team grows past one or two people — the founder who used to write a caption between calls is now managing staff, the account that used to post three times a week starts posting once every ten days, and the comments and DMs that used to get a quick reply start sitting for a day or two, then three, then a week. Nobody decided to let the account slip; it just stopped being anyone’s clear responsibility once the business got busier.

The other version of this problem looks different but has the same root cause: the account has been consistent, but it has been consistent at doing one thing — static graphics with captions — while the businesses actually winning attention on the same platforms are posting video and replying to every comment within the hour. Static graphics and captions are a fine starting point, but on their own they are no longer enough to hold attention against accounts that have added video and are actually present in their comment sections, not just posting into them.

Social Growth is built for exactly this stage: three platforms, 20 posts a month, eight short-form videos or Reels, and community management that actually answers your DMs rather than letting them pile up. Twenty posts across three platforms is enough volume to stop the account from going quiet even during a busy stretch for the core team, and eight short-form videos a month gives the account the format that is currently earning the most reach on almost every platform it runs on, without asking anyone internally to become a video producer on top of their actual job.

What separates this from simply posting more is the competitor tracking built into the plan. Rather than optimizing in a vacuum, we track the accounts that are actually pulling attention away from yours — the direct competitors and comparable businesses your audience also follows — so the content strategy responds to what is demonstrably working in your specific market, not generic platform trends. Combined with a monthly strategy call, this turns Social Growth into an actual content operation with a feedback loop, rather than a higher volume of the same disconnected posting.

The jump from a two-platform, graphics-only presence to a three-platform operation with video and community management is a bigger structural change than it sounds, which is why it is priced and scoped as its own tier rather than an add-on to Social Starter. Video takes real production time — scripting a short-form concept, filming or sourcing footage, editing for a vertical format and a shorter attention window is a different skill set from designing a static graphic. Community management is an ongoing daily commitment rather than a monthly task, since a comment or DM left unanswered for two days reads to the person who sent it as being ignored, regardless of how busy the business actually was. Bundling both into one plan means neither gets treated as an afterthought squeezed around the other.

How it works

1. Channel and competitor audit. Before anything is produced, we audit your existing accounts across all three platforms and identify the competitor accounts worth tracking — the ones your audience is also following or comparing you against.
2. Monthly calendar and video plan. We build the month’s calendar covering 20 posts and 8 short-form videos or Reels, mapped across your three platforms, informed by what the competitor tracking shows is working in your space right now.
3. Production. Graphics, captions and short-form video are produced to the approved calendar — video content is scripted and edited specifically for short-form formats, not repurposed long-form footage cut down after the fact.
4. Publishing and community management. Posts and videos go out on schedule, and comments and DMs across your accounts get monitored and answered as part of the plan, rather than sitting unread until someone internally happens to check.
5. Strategy call and reporting. A monthly call reviews what the competitor tracking and post performance are showing, and that review directly shapes next month’s calendar — so the strategy call is a working session, not a status update.
6. Iterate. The following month’s calendar carries forward whatever the strategy call surfaced — a video format that outperformed the rest gets repeated with a new topic, a post type that underperformed gets cut, and any shift in what competitor accounts are doing gets factored into the plan before it becomes a gap.

Who this is for: This fits businesses whose current posting has become inconsistent as the team grew — where social media used to get handled by whoever had a spare hour and that arrangement has stopped working. It also fits businesses that are ready to add video and active community management to a channel mix that is currently just graphics and captions, and want a structured way to see how they compare to the competitors they are actually up against.

What’s included

• ✓3 platforms
• ✓20 posts per month
• ✓8 short-form videos or Reels
• ✓Community management & DM replies
• ✓Monthly strategy call
• ✓Competitor tracking

Three of these bullets do most of the heavy lifting and are worth unpacking. “Community management & DM replies” means someone is actually monitoring your inboxes and comment sections and responding on your behalf according to guidelines you set — this is the piece most businesses drop first when they get busy, and it is often the piece that quietly costs the most in lost inquiries. “Competitor tracking” is not a one-time comparison; it runs continuously through the engagement, so the strategy call each month has current data to work from instead of a stale snapshot from onboarding. And the jump from graphics-only to “8 short-form videos or Reels” reflects where attention has actually moved on these platforms — video is not an add-on here, it is a core part of the monthly output, not an occasional bonus post.

Every plan, including this one, opens with a free channel audit of your existing accounts and the competitors we will be tracking, before we touch the calendar — so month one is built on where your accounts actually stand today, not a generic template applied to any business in your category.

Billing is monthly with no long-term contract attached, so committing to Social Growth does not mean signing up for a fixed term you cannot get out of. The monthly strategy call is where content direction gets checked against actual engagement data on an ongoing basis, so adjustments happen every month rather than only when something has clearly gone wrong. You own the accounts and every piece of content produced under this plan outright — nothing is licensed back to us or held in a format you cannot access independently.

This tier is not a fixed ceiling. If two platforms and 12 posts is closer to where the business actually is right now, Social Starter is the tier below and can be the better starting point. If the business has grown past three platforms and needs daily community management rather than the responsive monitoring included here, Social Full Service is the tier above, adding a fourth platform, higher video output and same-day response as standard.

After checkout, onboarding starts with the channel audit described above, and platform access details are collected during that step rather than all at once — we only need what is required to run the account you have granted access to, and access can be revoked from your side at any point without affecting content that has already been delivered to you.

How quickly will the community management catch up on existing unanswered messages? The channel audit at the start identifies the current state of your inboxes and comment sections, and ongoing monitoring begins from the point the plan starts — for a backlog of older unanswered messages, we will flag the scale of it during onboarding so expectations on catch-up timing are clear before the first month begins.

What if the videos don’t fit our brand at first? Video scripts and concepts go through the same monthly calendar structure as graphics and captions, so direction gets reviewed before production rather than after eight videos have already gone out — if the first batch needs a tone adjustment, that shows up in the following month’s plan.

Does competitor tracking mean copying what competitors do? No — it means knowing what is actually landing with the audience you share with them, so the monthly strategy call can decide deliberately whether to compete directly on a format, do something different, or double down on what is already working for your own accounts.

How does this fit with other services if we already run paid ads or a website project elsewhere? Social Growth covers organic content, video production and community management across your three platforms — it does not include paid ad management or web development, so it runs alongside those efforts rather than overlapping with them. If paid social becomes part of the plan later, that is scoped as its own service so the two budgets and reporting stay clearly separated.

Billed monthly. Cancel any time. This is ongoing monthly social media management across three platforms, not a one-time production run — content, video and community management continue every month for as long as you stay on. Secure checkout — payments are processed securely via Stripe, bank transfer, or crypto (Mercuryo). Questions before ordering? Talk to us first.