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Google’s new Ask Advisor compares your Google Analytics campaign performance with anonymized averages from similar businesses, helping you see how you’re doing. See also: meta announces discovery improvements for creator. Josh Moser, Senior Director of Product Management, shared the news in a blog post, highlighting it as one of the updates across Google Ads and […]
A client sends you a link. A news story, a mugshot site, a people-search page with their home address on it, a Reddit thread calling the business a scam. The question is always the same: can you make this go away? The answer depends entirely on what kind of page it is, and the most […]
Your site is probably being crawled harder than ever right now — and getting less traffic for it. That is not a contradiction or a tracking bug. It is the new shape of the web: AI crawlers visit sites thousands of times to assemble answers, and those answers get read inside ChatGPT, Perplexity, Claude, or […]
When a buyer asks AI what to choose, the answer names two or three brands and skips the rest. Freshpet is one of the brands consistently cited. Screenshot of Google SERP for [best refrigerated dog food] featuring Freshpet, August 2026 AI Overviews Consistently Cite Freshpet By Name On August 20, in this live session, Freshpet’s […]
Ask an executive to justify continued SEO and content investment when AI is sending less traffic, and the honest answer used to be simple: search volume equaled opportunity. More searches meant more visits, more visits meant more chances to influence a decision, and traffic became the currency SEO teams used to prove their value. AI […]
John Shehata, CEO of NewzDash, found something in July that a lot of publishers threatening to block Google’s AI don’t realize is already happening underneath them. Google has started folding entire Top Stories carousels directly inside AI Overviews, and the robots.txt directive most publishers reach for first does nothing to stop it. Shehata posted on […]
Search Console finally separates AI visibility from everything else. On June 3, 2026, Google rolled out dedicated Generative AI performance reports for Search and Discover — the feature it had been testing with a subset of site owners for months — giving website owners a way to see which pages show up inside AI Overviews […]
For much of the past 18 months, paid search growth has coincided with growing pressure on organic traffic. AI Overviews and other zero-click search experiences have made organic clicks harder to capture. At the same time, advertisers have continued to increase paid media investment, reinforcing the idea that paid could absorb at least some of […]
Kris Jones joined me for an episode of Search Engine Journal’s podcast. He has been in search since the late 1990s and now runs the agency LSEO, after building and selling Pepper Jam. We spent most of the conversation on one question, which is what actually decides whether an AI system recommends your brand. Kris […]
The latest Datos x SparkToro State of Search Report is out, and it’s something of a doozy. AI is certainly on the rise, search still hasn’t been replaced (it’s not even in the process of), and more people than ever stay in Google’s ecosystem. Headline Findings: June was a record low for the open web […]