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When a buyer asks AI what to choose, the answer names two or three brands and skips the rest. Freshpet is one of the brands consistently cited. Screenshot of Google SERP for [best refrigerated dog food] featuring Freshpet, August 2026 AI Overviews Consistently Cite Freshpet By Name On August 20, in this live session, Freshpet’s […]
In my previous Search Engine Journal article, I argued that organizations need to build Brand Sovereignty by becoming the most authoritative source of truth for AI. As AI increasingly serves as the intermediary between businesses and customers, the organizations most likely to be recommended will be those that provide the highest-confidence evidence about their products, […]
John Shehata, CEO of NewzDash, found something in July that a lot of publishers threatening to block Google’s AI don’t realize is already happening underneath them. Google has started folding entire Top Stories carousels directly inside AI Overviews, and the robots.txt directive most publishers reach for first does nothing to stop it. Shehata posted on […]
Google has finally separated generative AI visibility from the rest of the data in Search Console. On June 3, 2026, Google announced dedicated Generative AI performance reports for Search and Discover. The announcement fell on my birthday, which felt briefly thoughtful until I realized the gift was all impressions and no clicks. The Search report […]
For much of the past 18 months, paid search growth has coincided with growing pressure on organic traffic. AI Overviews and other zero-click search experiences have made organic clicks harder to capture. At the same time, advertisers have continued to increase paid media investment, reinforcing the idea that paid could absorb at least some of […]
Kris Jones joined me for an episode of Search Engine Journal’s podcast. He has been in search since the late 1990s and now runs the agency LSEO, after building and selling Pepper Jam. We spent most of the conversation on one question, which is what actually decides whether an AI system recommends your brand. Kris […]
The latest Datos x SparkToro State of Search Report is out, and it’s something of a doozy. AI is certainly on the rise, search still hasn’t been replaced (it’s not even in the process of), and more people than ever stay in Google’s ecosystem. Headline Findings: June was a record low for the open web […]
For years, you could gauge local visibility by checking the map pack and a page of organic results. These have always mattered, but now, the same business details that feed them are also powering AI assistants. Instead of presenting a page full of options, an assistant responds with just a few names. This change emphasizes […]
Google is rolling out a Search Console setting that lets you pull your content out of AI Overviews, AI Mode, and Discover’s AI features without leaving Search. That’s a choice we haven’t had before, and regulators in the UK now require Google to offer it. Whether to use it is a harder question than it […]
Google introduced new reporting features inside Search Console at the start of June. The update provided publishers with impression counts earned across AI Overview answer boxes and AI Mode panels. At first, this was mostly celebrated as a major win for organic search measurement, and search teams assumed these new data points offer clear visibility […]