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Google’s John Mueller was asked a direct question on Bluesky: are there entire industries where Generative Engine Optimization simply doesn’t matter yet? His answer cuts through a lot of the noise that has built up around GEO as a discipline — and it’s worth unpacking what it actually means for how sites should be prioritizing […]
Jeremy Howard, the Answer.AI developer behind llms.txt, shipped the first update to the spec since its 2024 launch. Llms.txt v2, released August 10, doesn’t change what the file is for. It fixes a specific gap: nothing in the original version told agents where a page’s Markdown copy actually lived. What Llms.txt V2 Actually Changes The […]
Local search used to leave the comparison work to the customer. Someone typed a query, scanned a list of ten blue links, opened a few, and picked one. Ask an AI assistant for a local recommendation today and you get something different: AI-generated local business recommendations that have already been narrowed down for you, often […]
There are a lot of assumptions being made about the impact of AI platforms on SEO traffic and conversions. However, how much Google AI Overviews do affect your website’s performance is going to depend on individual factors, like the type of content on your site, the keywords you are targeting, and your audience. Although Google […]
Your brand can hold the number one ranking and still go unnamed when a buyer asks AI for a recommendation. What we’re seeing is the answer cites two or three brands and skips the rest, which could unfortunately be yours. Freshpet had the same challenge, and on August 20, the team that did it walks […]
Google says the Gemini app has passed 1 billion monthly users, and published usage figures showing that 63% of them now use voice. The figures were shared in a blog post on August 11, and Gemini app vice president Josh Woodward also shared the same numbers on X. Neither the post nor the thread explains […]
The organic search user journey many of us optimized for is changing, especially in healthcare. Before AI, the most common approach people used was to open Google, search their symptoms, scan the results, and click through to a page. Now, users increasingly read the AI Overview at the top of the results and stop there, […]
This post was sponsored by AgencyAnalytics. The opinions expressed in this article are the sponsor’s own. Organic sessions are down. The client wants to know why. It’s one of the most common questions of the year, with 42% of agencies saying they’re fielding it. That’s from the 2026 Marketing Agency Benchmarks Report by AgencyAnalytics, based […]
For the past two decades, we’ve let our success be defined by clicks, impressions, click-through rates, rankings, and everything else that Google would throw our way. Then came AI, and all of a sudden we started paying attention to new metrics like brand citations, prompt coverage, and conversions from AI referrals, among many others that […]
Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up? While buying high-intent queries is […]