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Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you build a business model on and then stop thinking about, because why would you? After the launch, traffic dropped 16% and never recovered. When Google […]
Search has been quietly self-updating for thirty years. What feels like a sudden AI upheaval is really the same pattern accelerated: publishers across the industry have watched organic traffic drop hard over the past year, and the ones handling it best identified the shift years before it became a headline. Shelley Walsh, a longtime search […]
This post was sponsored by Geoptie. The opinions expressed in this article are the sponsor’s own. The way people search is changing faster than most marketers realize. ChatGPT alone now has over 900 million weekly active users. Google AI Overviews appear in one out of every four search results. Each of these contains the potential […]
Every website now has two audiences. One is human: people who click, scroll, and read. The other is software: AI agents that browse, compare, and increasingly buy on someone else’s behalf. Most sites are still built for the first audience only, and that gap is about to get expensive. This is the first piece in […]
Welcome to the week’s Pulse: updates affect how Google personalizes AI Mode, what Googlebot’s crawl limits look like in practice, and what new data shows about AIO click behavior and publisher traffic. Here’s what matters for you and your work. Google Personal Intelligence Now Free For US Users Google expanded Personal Intelligence from paid AI […]
An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads. While search marketing industry publications ignored the fake news some independent SEOs picked it up and ran with it without first checking the factual accuracy […]
AI Overviews cut the click-through rate on Germany’s top organic position by 59%, according to a SISTRIX analysis of more than 100 million keywords. More on that in the top 10 digital marketing trends for 2026. The data, published by founder Johannes Beus, puts numbers on a pattern that multiple studies have now documented across […]
Google has removed “What People Suggest,” a search feature that used AI to organize health perspectives from online discussions. The confirmation came as Google held its annual Check Up event, where it announced new AI health features for YouTube. A Google spokesperson confirmed the removal to The Guardian, calling it part of a “broader simplification” […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Branded search inflates your return on ad spend (ROAS) by taking credit for demand you already own, and every input in the paid acquisition model is getting worse simultaneously. This week, you’ll cover: The math on how branded search distorts performance reporting across […]
SEJ Live’s opening panel covered three months of AI search changes from three angles. I covered the news, SEJ Founder Loren Baker covered the business case, and Managing Editor Shelley Walsh covered content strategy. The on-demand recording is available here. The session was called “What’s Hot, What’s Not,” and our goal was to identify the […]