Researchers published the results of a study showing how AI search rankings can be systematically influenced, with a high success rate for product search tests that also generalizes to other categories like travel. The name of the research paper is Controlling Output Rankings in Generative Engines for LLM-based Search and the approach to optimization is […]
AI-SEO Is A Change Management Problem
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI-SEO transformation will fail at the alignment layer, not the tactics layer. 25 years of transformation research, spanning 10,800+ participants across industries, reveals that the gap between successful and failed initiatives isn’t technical skill. It’s organizational readiness. What you’ll get: Why AI SEO […]