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A BuzzStream report analyzing 4 million AI citations found that press releases distributed through syndication channels barely appear in AI-generated answers. Background Press release distribution services have been marketing AI visibility as a selling point. For example, ACCESS Newswire offers an “AI Visibility Checklist” for press releases. eReleases published a guide positioning press releases as […]
Ask “SEO or PPC” and you’ll get a consultant’s answer: it depends. That’s true, but it’s also a dodge. Answering the SEO vs PPC question well means looking at what each channel is built to do, how search has changed the payoff for both, and which one matches the constraint your business faces right now […]
I wrote a LinkedIn post on this very topic a while ago, and people seemed, at least, reasonably interested. So I thought I’d expand on it a little. It is, IMO, a very good way of framing how you can generate real value from trends. The value of our traditional (if we’re being fair, beige) […]
I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz talked a lot about the future of Search. Here are the five most interesting parts. Will Agents Eventually Do Most Of The Activity On The Web? Yes, but not all of the interaction. […]
Google’s self-referencing in AI Mode has risen to more than three times its level nine months ago, according to a new SE Ranking report analyzing 1.3 million citations. Google now accounts for 17% of all AI Mode citations, more than YouTube, Facebook, Reddit, Amazon, Indeed, and Zillow combined. When YouTube is included, Google-owned properties make […]
Welcome to SEO Pulse: this week’s updates affect how AI Overviews select sources, how far AI search has expanded across industries, and what two search engines now say about optimizing for AI. Here’s what matters for you and your work. AI Overview Citations From Top-Ranking Pages Drop To 38% Ranking in Google’s top 10 is […]
There is a pervasive narrative doing the rounds in the publishing industry called “Google Zero.” This narrative, embraced by many industry leaders, poses that traffic from Google – Search and Discover – will decline and eventually become negligible. This Google Zero narrative is entirely false, and extremely dangerous. And I’m going to explain why. When […]
Ranking in Google’s top 10 is a weaker indicator of being cited in AI Overviews than it was last year, according to an updated Ahrefs analysis. The study examined 863,000 keywords and 4 million AI Overview URLs. It found that 38% of cited pages also appeared in the top 10 results for the same query. […]
This post was sponsored by Scrunch. The opinions expressed in this article are the sponsor’s own. AI bots are visiting your website, interpreting your content, and shaping how customers perceive your brand, all before a human ever clicks. Here’s how to take control. In This Guide 1. The New Search Focus: Questions You Should Ask 2. […]
New research from BrightEdge shows that while AI Overviews (AIO) has expanded its coverage since launch, it surprisingly doesn’t represent a complete shift away from traditional organic search results, as just over half of queries continue to trigger classic search results. AIO Grows 52% In One Year A twelve-month comparison from February 2025 to February […]