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For years, you could gauge local visibility by checking the map pack and a page of organic results. These have always mattered, but now, the same business details that feed them are also powering AI assistants. Instead of presenting a page full of options, an assistant responds with just a few names. This change emphasizes […]
Google is rolling out a Search Console setting that lets you pull your content out of AI Overviews, AI Mode, and Discover’s AI features without leaving Search. That’s a choice we haven’t had before, and regulators in the UK now require Google to offer it. Whether to use it is a harder question than it […]
Google introduced new reporting features inside Search Console at the start of June. The update provided publishers with impression counts earned across AI Overview answer boxes and AI Mode panels. At first, this was mostly celebrated as a major win for organic search measurement, and search teams assumed these new data points offer clear visibility […]
TL;DR AI search reshaped how people discover and evaluate brands in 2025. Visibility now depends on freshness, off-site credibility, content clarity and how clearly content can be interpreted inside answers—not just how it ranks. Brand visibility is in a constant state of fluctuation. Only 30% of brands stay visible from one answer to the next, […]
Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can walk in and grab a […]
Treat Europe as one search market and you’ll misread almost everything happening in it. Google is still dominant across the region, but the mechanics behind that dominance — and the forces eroding it — vary country by country in ways a single-engine playbook can’t capture. This is the European counterpart to a similar look at […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. When we ask an AI platform to describe a brand, it almost always knows the answer. But when a buyer asks that same platform which brand to consider, it draws on only a small fraction of the brands it […]
Google has been putting the Top Stories carousel inside AI Overviews rather than showing it lower down the page as its own module, according to tracking data published by NewzDash, a firm that sells visibility tracking to news publishers. Among the news searches the company tracked where Google showed Top Stories at all, 15.5% in […]
Google shared some interesting information about the future of Search and AI in its most recent earnings call. While many are focusing on the first negative cash flow since its IPO 20 years ago, I think Google is well on track for massive improvements. Google’s revenue is up 24% year-over-year. The reason it is cash […]
A 3.3-star car wash just won the AI answer. When Annie Jackson, Director of Revenue Operations and Growth at GatherUp, asked Google for a no-touch car wash that fits an SUV in Norfolk, VA, Google returned a 3.3-star business and answered the clearance and hours questions above the star rating itself. Query match outranked rating. […]