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Google’s AI Overviews may be relying on YouTube more than official medical sources when answering health questions, according to new research from SEO platform SE Ranking. The study analyzed 50,807 German-language health prompts and keywords, captured in a one-time snapshot from December using searches run from Berlin. The report lands amid renewed scrutiny of health-related […]
Right now, we’re dealing with a search landscape that is both unstable in influence and dangerously easy to manipulate. We keep asking how to influence AI answers – without acknowledging that LLM outputs are probabilistic by design. In today’s memo, I’m covering: Why LLM visibility is a volatility problem. What new research proves about how […]
Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in some capacity, you’re hearing about it from your team doing the day-to-day work, from those within your industry, or you’re doing your own exploration. Within search marketing, it has helped to greatly scale efforts as […]
Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business Insider, Entrepreneur, and more. The role of search and SEO and its impact on enterprise brands and their visibility in a new AI era made […]
Welcome to this week’s Pulse: updates on rankings from December’s core update, platform responses to AI quality issues, and disputes that reveal tensions in AI-generated health information. Early analysis of Google’s December core update suggests specialized sites gained visibility in several shared examples. Microsoft and Google executives reframed criticism of AI quality. The Guardian reported […]
AI Overviews don’t show up consistently across Google Search because the system learns where they’re useful and pulls them back when people don’t engage. Robby Stein, Vice President of Product at Google Search, described in a CNN interview how Google tests the summaries, measures interaction, and reduces their appearance for certain kinds of searches where […]
Search a local product query and get an AI Overview that cites a page from another country entirely — one your users cannot buy from, in a currency they don’t use, sometimes in a store that won’t even ship to them. This is not a broken hreflang setup or sloppy international SEO. It is what […]
How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs from AI platforms either, even when using the same prompt. In a time of information overload, this raises an important question for global […]
The Guardian published an investigation claiming health experts found inaccurate or misleading guidance in some AI Overview responses for medical queries. Google disputes the reporting and says many examples were based on incomplete screenshots. The Guardian said it tested health-related searches and shared AI Overview responses with charities, medical experts, and patient information groups. Google […]
With AI chatbot usage on the rise, more marketers are turning to Reddit as a means to better link into this emerging discovery process, and counter at least some of the declines in Search referral traffic. Why? Because as explained by Reddit: “According to Bain & Co., more than 60% of AI searches now end […]