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Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business Insider, Entrepreneur, and more. The role of search and SEO and its impact on enterprise brands and their visibility in a new AI era made […]
Welcome to this week’s Pulse: updates on rankings from December’s core update, platform responses to AI quality issues, and disputes that reveal tensions in AI-generated health information. Early analysis of Google’s December core update suggests specialized sites gained visibility in several shared examples. Microsoft and Google executives reframed criticism of AI quality. The Guardian reported […]
AI Overviews don’t show up consistently across Google Search because the system learns where they’re useful and pulls them back when people don’t engage. Robby Stein, Vice President of Product at Google Search, described in a CNN interview how Google tests the summaries, measures interaction, and reduces their appearance for certain kinds of searches where […]
Google’s AI Overviews (AIO) represent a fundamental architectural shift in search. Retrieval has moved from a localized ranking-and-serving model, designed to return the most appropriate regional URL, to a semantic synthesis model, designed to assemble the most complete and defensible explanation of a topic. This shift has introduced a new and increasingly visible failure mode: […]
How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs from AI platforms either, even when using the same prompt. In a time of information overload, this raises an important question for global […]
The Guardian published an investigation claiming health experts found inaccurate or misleading guidance in some AI Overview responses for medical queries. Google disputes the reporting and says many examples were based on incomplete screenshots. The Guardian said it tested health-related searches and shared AI Overview responses with charities, medical experts, and patient information groups. Google […]
With AI chatbot usage on the rise, more marketers are turning to Reddit as a means to better link into this emerging discovery process, and counter at least some of the declines in Search referral traffic. Why? Because as explained by Reddit: “According to Bain & Co., more than 60% of AI searches now end […]
As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media networks (RMNs), shoppable video, immersive experiences. Now, the question is: “Are we doing it, and doing […]
In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced additional ad placements coming to App Store search results in early 2026. Google confirmed that exact match keywords cannot serve in AI Overviews, […]
In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox confirmed that AI Mode has reached 75 million daily active users, but the personal context features promised at I/O are still in internal testing. Google […]