30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
Google updated its Search Central documentation to reflect that the Preferred Sources feature is now available in all languages supported by Google Search. The change clarifies global availability and introduces updated guidance for publishers looking to grow their audience through Top Stories. Preferred Sources Google’s Preferred Sources feature gives users a way to choose specific […]
Cost-per-click (CPC) remains one of the most closely scrutinized metrics in digital advertising for both business owners and expert practitioners. This is understandable; it’s a tangible, easy-to-track metric that offers immediate gratification when it drops and immediate anxiety when it rises. After all, if your average CPC increases from $2 to $5, it’s natural to […]
Treat Asia-Pacific as a single Google market and you will misread the region before you have even launched a campaign. Google leads in most APAC countries, but “leads” is not the same as “owns.” In Japan, Bing still carries 31.63% of search share against Google’s 59.58%. In South Korea, Google (46.81%) and Naver (43.96%) are […]
Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt Bailey asked me to include more content about influencers in this year’s module; I joked that it might take me all morning to come up with a new acronym. He shot back, “Can you adapt […]
We are fortunate to have a wide range of SEO tools available, designed to help us understand how our websites might be crawled, indexed, used, and ranked. They often have a similar interface of bold charts, color-coded alerts, and a score that sums up the “health” of your website. For those of us high-achievers who […]
Checkout used to be a page you built. A form, a “Buy” button, a confirmation screen you controlled pixel by pixel. That page is starting to disappear. Not because people stopped buying things online, but because an AI agent is increasingly the one filling out the form, and it never renders your checkout UI at […]
Last year, after spending a few days at a work summit in Austria, I asked Perplexity for the latest news related to SEO and AI search. It responded with details about a supposed “September 2025 ‘Perspective’ Core Algorithm Update” that Google had just rolled out, emphasizing “deeper expertise” and “completion of the user journey.” It […]
It works, until it doesn’t. The Chase Imagine you’re a news publisher. Your journalism is good, you write original stories, and your website is relatively popular within your editorial niche. Revenue is earned primarily via advertising. Google search is your biggest source of visitors. Management demands growth, and elevates traffic to the throne of all […]
Google’s John Mueller responded to a question about how Google treats outbound links from a site that has a link-related penalty. His answer suggests the situation may not work in the way many assume. An SEO asked on Bluesky whether a site that has what they described as a “link penalty” could affect the value […]
A SISTRIX analysis of German search data found far more losers than winners after Google’s March core update. The analysis revealed 134 domains experiencing confirmed visibility losses and 32 with gains. SISTRIX determined these figures by examining 1,371 domains showing significant visibility changes, then applying filters such as a 52-week Visibility Index history, 30 days […]