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Google published a blog post on a new breakthrough in vector search technology called TurboQuant. The potential implications of this technology for Search are staggering! TurboQuant is a suite of advanced algorithms that drastically reduce AI processing size and memory requirements. Their blog post says, “This has potentially profound implications … especially in the domains […]
Editor’s note: this article was written a few days before the core update that started to roll out on March 24. Updates like Florida, Allegra, and Brandy were major turning points in search because they fundamentally reshaped how websites were ranked and how SEO was practiced. These updates caused sudden and dramatic shifts where rankings […]
Marketers have never had more data at their disposal, and marketing leaders have rarely felt less certain about what to do with it. Dashboards are full, attribution models multiply, and yet the question that actually determines search performance — why does a person want what they want — keeps slipping through the cracks. Privacy regulation […]
Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types. The most notable addition is digitalSourceType, a property that lets forum and Q&A sites indicate when content was created by a trained AI model or another automated system. Content Source Labeling Comes To Forum Markup […]
An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads. While search marketing industry publications ignored the fake news some independent SEOs picked it up and ran with it without first checking the factual accuracy […]
Performance Max is Google’s “right time, right place” campaign type. On paper, it’s a unified engine that integrates Search, YouTube, Display, and Maps into a single automated bucket. While the product has matured, offering better reporting transparency, many PPC practitioners still categorize it as a “black box.” For high-level strategists, this automation offers a welcome […]
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is […]
There is a pervasive narrative doing the rounds in the publishing industry called “Google Zero.” This narrative, embraced by many industry leaders, poses that traffic from Google – Search and Discover – will decline and eventually become negligible. This Google Zero narrative is entirely false, and extremely dangerous. And I’m going to explain why. When […]
Google Research has introduced two new research papers, Titans and MIRAS, aimed at addressing a growing limitation in modern AI systems: handling very long stretches of information without slowing down or losing important context. Together, Titans and MIRAS, focus on giving models a structured way to retain what matters over time, allowing them to follow […]
One in five Shorts that YouTube recommends to new users is low-quality, mass-produced AI-generated video, often described as “AI slop.” YouTube CEO Neal Mohan used that label himself in his January 2026 annual letter, pledging to build on YouTube’s spam and clickbait-detection systems to combat it. A Kapwing study of 15,000 trending channels identified 278 […]