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Google’s John Mueller responded to a question about whether Google’s search quality principles will change as AI agents increasingly browse websites on behalf of users. The answer may matter more to site owners than it first appears. Question About Agentic Browsers And Search Quality Principles An SEO asked Mueller on Bluesky whether Google’s guidance around […]
Google has moved “computer use” from a specialized model into Google Gemini 3.5 Flash, making agent-style control of browsers, apps, and desktop workflows a built-in capability instead of a separate product. That means Gemini can now see and interact with user interfaces, reason about what’s on a computer screen, and take direct actions. A Google […]
A CFO asked her AI assistant to research cloud infrastructure vendors for a major investment. The assistant came back with a careful comparison. It had weighed options, named trade-offs, and confidently recommended one vendor. It was the kind of answer you forward to the team and act on. But she’d forgotten a moment from six […]
Google is bringing AI agents to the publisher side of its advertising business. The company announced Ask Ad Manager, a new Gemini-powered assistant built directly into Google Ad Manager. The tool is designed to help publishers troubleshoot delivery issues, generate reports, and navigate the platform through conversational prompts instead of manual workflows. Ask Ad Manager […]
When your customers ask ChatGPT or Gemini something, the model quietly fires a set of traditional web searches in the background, retrieves the ranking pages, and synthesizes the answer from those. The sites that rank for those hidden queries get cited. The ones that don’t, don’t. QueryFan generates persona-specific prompts, runs them through both models, and […]
About 60% of U.S. adults say they read AI summaries at the top of search engine results, while about 30% say they don’t, and 10% are unsure. When a Google AI Overview accompanies search results, people are less likely to click through on a traditional result. A separate Pew study last year found that people […]
Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s putting to a handful of writers for a special edition of her newsletter, The Work Shift. The premise was backed by data that shows entrepreneurship on LinkedIn is up nearly 70% year over year, more than six in 10 of those […]
Google researchers published a new paper detailing a new way to catch spammers who are using generative AI to flood Google’s platform with spam and overwhelm its quality filters. While the research is focused on identifying video content spam, the techniques described could give an idea of methods that Google could use for web content […]
Eleven companies, including Google, Microsoft, GitHub, and Hugging Face, have published Agentic Resource Discovery (ARD). The open specification sets out how AI agents find and verify tools, skills, and other agents across the web. The contributors released the draft spec on June 17, along with reference implementations from several of them. ARD is licensed under […]
Search has always used basic personalization like location, language, and recent history. But now, Google does not just react to the words you type; the system builds a profile of your habits to change what you see before you search. This is a fundamental change in how search works. Google is building a system to […]