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One of the more interesting moments in Google’s latest Ads Decoded podcast centered around a growing advertiser concern about AI-generated creative. As more brands gain access to the same AI tools, will advertising eventually start feeling repetitive? Ginny Marvin, Ads Liaison at Google, raised that question directly during the discussion, asking whether the industry was […]
Google previewed several updates to its advertising measurement tools, including a new open-source incrementality testing solution and an enterprise platform for marketing mix modeling. The announcements come ahead of Google Marketing Live on May 20, where the company says it will share more about how Google Analytics is evolving. What’s New The updates cover data […]
Paid search has always been a moving target. In 2026, with platforms dominated by AI and Performance Max, Google has continuously pushed the industry toward automation. Yet, the myth of “set it and forget it” remains an illusion. Even the best-performing bid strategies eventually plateau. To scale, ad managers must periodically test new strategies to […]
Google Ads has gone through a steady wave of changes over the past year. Advancements in outputs like Demand Gen and AI Max, and shifts in how users interact with search have all changed how performance shows up in the data. A new Q1 2026 benchmark report from Optmyzr, based on more than 21,000 accounts, […]
Cost-per-click (CPC) remains one of the most closely scrutinized metrics in digital advertising for both business owners and expert practitioners. This is understandable; it’s a tangible, easy-to-track metric that offers immediate gratification when it drops and immediate anxiety when it rises. After all, if your average CPC increases from $2 to $5, it’s natural to […]
Google announced two updates to Demand Gen ahead of Google Marketing Live. View-through conversion (VTC) optimization is now available for Demand Gen campaigns in Google Ads. This setting lets campaigns optimize toward view-through conversions on YouTube. Google is also expanding Commerce Media Suite to support Demand Gen inventory in Google Ads. This adds Google Ads […]
Google Ads has enabled call recording by default for eligible call flows associated with AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive verticals. For more on this, see our chatgpt’s default & premium models search the web guide. A new Google support page describes the feature, which uses AI to evaluate phone […]
Google’s Large Customer Sales team has posted a role titled “GEO Partner Manager, Performance Solutions” on Google Careers. The listing is a single job posting inside Google’s ads sales organization. The term “GEO” appears seven times across the listing, including the title. “Generative Engine Optimization” is spelled out twice. Other references include “GEO players,” “GEO […]
Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max. While advertisers have speculated about this change for months, the […]
Pull the same campaign from Google Analytics 4, Search Console, Google Ads, and your CRM and you will get four different stories. Not close-but-rounded-differently stories — genuinely conflicting numbers, from systems all supposedly measuring the same thing. If your first instinct is to find the “broken” one, you are chasing a problem that does not […]