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Keyword research has an expanded purpose in the world of local SEO. The keyword intent you’re already building for clients can now feed the trust signal layer that drives local AI recommendations, but only if it’s deployed in the right places. If you want to go further, Google: pages are getting larger & it still […]
Google Search Relations team members John Mueller and Martin Splitt discussed vibe coding websites on a recent episode of Search Off The Record. Both found that AI coding tools could produce functional sites quickly. But getting SEO right still required specific technical direction, the same kind you’d give a human developer. Related reading: pichai says […]
More Google Ads updates are arriving on the heels of Google Marketing Live 2026. Google just announced several bidding and budgeting updates across Search, Shopping, and Performance Max campaigns, including a new beta called Journey-aware Bidding. See also: your Q4 budget is built on 2024 search data. The feature aims to help Google Ads optimize […]
Anyone can spin up a website with an AI coding tool in an afternoon now. That is not the problem. The problem is that thousands of people are spinning up the same website, because they are all handing the same decisions to the same handful of models. A recent conversation between Y Combinator general partner […]
Since we’ve been able to produce content at scale through AI, there have been graph screenshots littering X and LinkedIn, usually case studies or as part of sales materials. An SEO I know well, Martin Sean Fennon, shared an example of an ongoing brand case study, scaling content through AI, and how the content is […]
Google’s John Mueller answered a question about whether Google’s Preferred Sources feature can override standard ranking signals in Top Stories. His answer offers some clarity about how user preference can influence visibility without giving preferred sites a free pass around Google’s quality systems. Google’s Preferred Sources Google Preferred Sources is a Search feature that enables […]
One of the more interesting moments in Google’s latest Ads Decoded podcast centered around a growing advertiser concern about AI-generated creative. As more brands gain access to the same AI tools, will advertising eventually start feeling repetitive? Ginny Marvin, Ads Liaison at Google, raised that question directly during the discussion, asking whether the industry was […]
A recent Linkedin post by Jim Yu flagged that BrightEdge’s AI Catalyst team analyzed citation and brand mention patterns from prompts across Finance, Healthcare, Education, and B2B Tech in five AI search engines: ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews. The finding that mattered most was buried in the data. Despite wildly […]
Semrush put out an infographic last week. The kind built to be screenshotted into LinkedIn carousels and pasted into webinar decks. Four pillars. The fourth one is called “Technical GEO”: schema, structured data, clean architecture. The line that justifies it: “Ensures AI engines can parse and connect your content.” Ensures. See it live on X/Twitter. […]
Google is rolling out five updates to how links appear in its generative AI Search experiences, including AI Mode and AI Overviews. The changes add subscription labels and inline links within responses, among other features. Related reading: Google puts recipe links at top of AI mode responses. Here’s an example of how the changes will […]