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The old URL checklist still applies: keep it short, use hyphens, work the keyword in. But that checklist was written for crawlers that follow redirects, resolve canonicals, and can usually infer context even from a messy path. A growing share of your audience now finds content through AI assistants — ChatGPT, Perplexity, Claude, Google’s AI […]
Google is testing Web Bot Auth, an experimental protocol designed to help websites verify that automated traffic is really coming from the bot or service it claims to represent. The new protocol could give site owners a dependable way to separate legitimate automated traffic from bots that hide or misrepresent who they are. A new […]
Google published documentation explaining its testing of Web Bot Auth, an experimental IETF protocol that can help websites cryptographically verify some automated requests from bots and AI agents. The protocol adds another verification layer by letting agents sign HTTP requests with cryptographic keys. Websites can then verify those signatures against published public keys to confirm […]
Canadian fiddler Ashley MacIsaac has filed a civil lawsuit against Google, alleging an AI Overview falsely identified him as a convicted sex offender. The lawsuit could test how courts treat liability for false AI-generated search summaries. The statement of claim, filed in February with the Ontario Superior Court of Justice, seeks at least $1.5 million […]
Google previewed several updates to its advertising measurement tools, including a new open-source incrementality testing solution and an enterprise platform for marketing mix modeling. The announcements come ahead of Google Marketing Live on May 20, where the company says it will share more about how Google Analytics is evolving. What’s New The updates cover data […]
Paid search has always been a moving target. In 2026, with platforms dominated by AI and Performance Max, Google has continuously pushed the industry toward automation. Yet, the myth of “set it and forget it” remains an illusion. Even the best-performing bid strategies eventually plateau. To scale, ad managers must periodically test new strategies to […]
A recent Search Off The Record episode featuring Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, explored the revolutionary aspect of AI and how a new wave of users are crafting longer conversational queries. They pointed out that while AI has democratized access to information it has made experience-based insights more […]
Google’s Martin Splitt and Nikola Todorovic discussed the impact of AI on search, revealing that there’s a new wave of people that are doing things with Google search that is markedly different than in the past and that this is an upward trend. Martin Splitt noted that AI in search is not new and that […]
On April 29, 2026, Sundar Pichai stood before Alphabet’s investors and delivered a masterclass in optimism. Google Cloud revenue crossed $20 billion for the first time. AI Overviews are driving Search queries to all-time highs. Gemini Enterprise paid users grew 40% quarter over quarter. “A terrific start to the year.” One day later, Jasmine Sun […]
Google’s Liz Reid explained on the Bloomberg Odd Lots podcast how AI Mode and AI Overviews are enabling detailed, need-based query patterns that create new challenges for Google. This points to a consequential change in search behavior that directly impacts how to approach SEO. Keyword Fragmentation In AI Search Liz Reid explained that users have […]