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YouTube is testing “Ask YouTube,” a conversational search experience that returns AI-generated text summaries alongside cited videos and supports follow-up questions in a persistent thread. YouTube describes the feature on its Premium Early Access page as “a new way to search on YouTube that feels more like a conversation.” Users can ask complex questions, receive […]
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.”“We’re not generating enough qualified leads.”“Without […]
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Which performance metrics actually affect my Google visibility? How do I find out which pages to fix first? How well is my site actually performing? In this article, you’ll learn how to create an industry ranking dashboard to compare your […]
If you approach the Asia-Pacific search strategy as simply an extension of your U.S. or European Google strategy, you will miss how discovery actually works across the region. Google is still dominant in many markets. But the landscape is far more fragmented than most global teams assume. Japan is a clear example. Bing holds 31.63% […]
Google updated their spam reporting documentation to make it clearer that spam reports are not wholly confidential and that it’s possible for personal identifiable information to be shared with the sites receiving a manual action. Change In Response To Feedback Google’s changelog noted that they were updating the spam reporting form based on feedback they’d […]
Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt Bailey asked me to include more content about influencers in this year’s module; I joked that it might take me all morning to come up with a new acronym. He shot back, “Can you adapt […]
Microsoft announced a wave of AI updates this week, and most of the coverage will likely focus on the individual launches. New targeting options, diagnostics, commerce tools, Copilot enhancements, and campaign features will naturally get the headlines. What stood out to me was the broader vision behind them. Microsoft is not just talking about better […]
Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated me to examine these updates, the broader pattern, and their implications for search this year. Looking at this in detail, it appears the updates push more of what used to be a results-page experience into […]
In January 2026, Google was granted patent US12536233B1. Six engineers worked on it, and it describes a system that scores a landing page on conversion rate, bounce rate, and design quality. If the landing page falls below a threshold, generate an AI replacement personalized to the searcher. The advertiser never sees it. Never approves it. Might […]
Brand-cited AI Overview CTR fell 61% from Q3 to Q4, according to a new report from Seer Interactive, but the clicks on those pages barely moved. The drop looks alarming on a dashboard, though it isn’t quite what it seems. Seer’s analysis of 5.47 million queries across 53 brands clearly shows what’s happening What Happened […]