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Google’s Liz Reid recently sat down for an interview that quietly clarified something a lot of SEOs have been guessing at: why some searches land on AI Mode, some stay on classic results, and some never touch AI at all. Her answer centers on a term most people outside Google have never heard — “browsy […]
Google Ads has gone through a steady wave of changes over the past year. Advancements in outputs like Demand Gen and AI Max, and shifts in how users interact with search have all changed how performance shows up in the data. A new Q1 2026 benchmark report from Optmyzr, based on more than 21,000 accounts, […]
Most webinar programs get judged on the wrong number. Registration counts and live attendance look great on a slide, but they say nothing about whether the program moved pipeline. A webinar that actually drives ROI does three things at once: it teaches the audience something they genuinely want to know, it produces a durable asset […]
Performance Max was pitched as the campaign type you set up once and let run. Five years into its existence, that pitch has aged badly. PMax only performs when someone is actively steering it, and left alone it burns budget on exactly the impressions that don’t convert. The setup producing the most consistent results for […]
Google’s own advice on surviving AI search is not a technical roadmap. It is closer to a mindset shift, and it came from an unusually candid conversation between Google Search Advocate Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, on the company’s Search Off The Record podcast. Splitt put the question […]
Nikola Todorovic, Director of Software Engineering at Google Search, appeared on an episode of Search Off the Record to discuss how AI evolved inside Google Search. Todorovic leads Google’s SafeSearch engineering team and has worked in the search organization for 15 years. He said machine learning was difficult to deploy broadly across Search because complex […]
An analysis from Amsive found that aggregators and user-generated content platforms lost US search visibility after Google’s March core update, while first-party brand sites, government domains, and content originators gained. Lily Ray of Amsive examined over 2,000 domains using SISTRIX Visibility Index data and categorized them with Google Product Taxonomy tags via the DataForSEO API. […]
Ask.com, the search engine that started life as Ask Jeeves, shut down. Parent company IAC discontinued its search business as part of an ongoing effort to refocus its operations. A farewell message posted on the Ask.com homepage, reads: “Every great search must come to an end. As IAC continues to sharpen its focus, we have […]
Alphabet reported Q1 2026 earnings with Google Search & Other revenue rising 19% year over year to $60.4 billion. Microsoft announced on the same day that Bing reached 1 billion monthly active users for the first time, with search ad revenue up 12%. Both companies posted strong search quarters. But one line item in Alphabet’s […]
Google updated its Search Central documentation to reflect that the Preferred Sources feature is now available in all languages supported by Google Search. The change clarifies global availability and introduces updated guidance for publishers looking to grow their audience through Top Stories. Preferred Sources Google’s Preferred Sources feature gives users a way to choose specific […]