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Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max. While advertisers have speculated about this change for months, the […]
The quarterly business review is upon us. We pull reports from Google Analytics 4, Search Console, Google Ads, and customer relationship management, and we find that none of them match. In fact, despite being connected to the same campaign and focus, they are quite different. This is work done, data collected, and reported back to […]
Google updated their report spam documentation to make it clear that they may use reported spam to initiate manual actions against websites that are found to be spamming. This is a change in policy that makes it easier for site owners and SEOs to report actual spam. Change In Spam Report Policy The previous spam […]
Google Search Console erroneously sent out emails to site owners advising them that Google has just started to record impressions beginning on April 12th. The implication of the message is that Search Console has not previously been collecting those impressions, which is incorrect. Search Console Impressions The Search Console impressions report shows how often a […]
Google announced Skills in Chrome, a new Gemini in Chrome feature that lets you save prompts and rerun them as one-click tools across selected pages and tabs. What’s New Skills turn a prompt you’ve already written into a saved tool you can trigger again later. After running a prompt in Gemini’s Chrome side panel, you […]
Google’s John Mueller answered a question on Reddit about why Google picks one web page over another when multiple pages have duplicate content, also explaining why Google sometimes appears to pick the wrong URL as the canonical. Canonical URLs The word canonical was previously mostly used in the religious sense to describe what writings or […]
This week’s Ask an SEO question is: “I’ve been running an affiliate site for 2 years but hit a plateau. What advanced data analysis techniques can help me identify new growth opportunities that I might be missing?“ This is one of my favorite questions that come up at conferences and in the affiliate marketing programs […]
Google added a new section to its spam policies designating “back button hijacking” as an explicit violation under the malicious practices category. Enforcement begins on June 15, giving websites two months to make changes. Google published a blog post explaining the policy. It also updated the spam policies documentation to list back-button hijacking alongside malware […]
It works, until it doesn’t. The Chase Imagine you’re a news publisher. Your journalism is good, you write original stories, and your website is relatively popular within your editorial niche. Revenue is earned primarily via advertising. Google search is your biggest source of visitors. Management demands growth, and elevates traffic to the throne of all […]
Paid search used to be legible. You changed a bid, added a keyword theme, rewrote an ad, and the numbers moved in a direction you could explain. Every input had a traceable output, and reporting was mostly a matter of showing which lever you pulled. That chain has come apart. With Performance Max, Demand Gen, […]