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An SE Ranking analysis of 100,000 keywords found Reddit grew its top 3 presence in all 20 niches tracked after the May core update. For transparency, SE Ranking sells rank-tracking and AI visibility tools, and the data comes from its own keyword-monitoring platform. Data suggests Reddit grew most in niches where people look for personal […]
Running local SEO for one storefront and running local SEO for multiple locations are two different disciplines wearing the same name. The tactics you already know — location pages, reviews, NAP consistency — still apply, but the way Google evaluates them at scale, and the way AI search now folds into the equation, has changed […]
Google’s John Mueller recently confirmed that using hyphenated domain names are okay for SEO. Hyphenated domain names, long shunned in the SEO community as spammy, are apparently confirmed to not have any kind of negative signal attached to it. Hyphenated Domain Names And SEO Hyphenated-domain-names were a big deal in the early days of SEO […]
Google updated its guidance for businesses interested in SEO to make it concise and easier to read. There is also a new mention of AEO/GEO services, caution about the use of third-party SEO tools, and, for the first time ever, Google is encouraging businesses to contact the United States government Federal Trade Commission if they […]
We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers the topic” has been an attempt to answer a single question: is this content about the thing the user is looking for? The tools changed. The question did not. What changed, meaningfully, is the resolution […]
Most underperforming Google Ads accounts don’t have a bidding problem. They have a data problem that looks like a bidding problem. Smart Bidding gets blamed for chasing the wrong users, when the real issue is that someone told it to treat a button click and a completed sale as equally valuable. The fix is not […]
Ranking #1 doesn’t mean what it used to. In fact, 57% of organic position-one results sit above the fold on desktop, and only about 40% do on smartphone. The takeaway from a guy who works at a rank-tracking company: rank alone is no longer enough. Capper walked through your brand’s position from a pixel height […]
A new analysis from Peec AI, an AI search visibility platform, found that Google’s AI Overviews appeared in about 87% of the 500,000 prompts it studied. The sample skews toward commercial, buying-intent queries and leaves out navigational searches. So the figure describes a specific slice of search, not Google overall. What Peec Found For decision-stage […]
Google released a report detailing how people use AI Mode in the U.S., drawing on internal Search data and Google Trends to map search behavior one year after launch. The report, published alongside Google I/O 2026 announcements, said that AI Mode has surpassed 1 billion monthly active users globally. Queries have more than doubled every […]
Google’s Search and Chrome documentation now point in different directions on llms.txt, depending on whether the goal is Search visibility or agentic browser readiness. Google Search recently published a new optimization guide that lists llms.txt among the tactics you don’t need for generative AI features. The guide groups it with content chunking, AI-specific rewriting, and […]