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Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions, guidance, and confidence that they are making the right choice. You will find more ideas in surviving the impression squeeze. Agentic AI pushes this shift […]
For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational to success. Splitting a budget prematurely among too many platforms is not likely to yield positive results, and launching on a platform that’s not a good fit for a business can cause difficult conversations around […]
Managing PPC accounts is already time-consuming, especially when attention gets pulled toward tasks that don’t meaningfully impact performance. Over time, accounts accumulate extra keywords, inconsistent negatives, and small inefficiencies that make everyday management harder than it needs to be. You will find more ideas in 3 AI search changes every marketer needs a plan for […]
Every website now has two audiences. One is human: people who click, scroll, and read. The other is software: AI agents that browse, compare, and increasingly buy on someone else’s behalf. Most sites are still built for the first audience only, and that gap is about to get expensive. This is the first piece in […]
Welcome to the week’s Pulse: updates affect how Google personalizes AI Mode, what Googlebot’s crawl limits look like in practice, and what new data shows about AIO click behavior and publisher traffic. Here’s what matters for you and your work. Google Personal Intelligence Now Free For US Users Google expanded Personal Intelligence from paid AI […]
AI Overviews cut the click-through rate on Germany’s top organic position by 59%, according to a SISTRIX analysis of more than 100 million keywords. More on that in the top 10 digital marketing trends for 2026. The data, published by founder Johannes Beus, puts numbers on a pattern that multiple studies have now documented across […]
Google Ads has been making automated decisions on your behalf for close to a decade. Bid adjustments, keyword expansion, audience targeting – all guided by machine learning long before “AI” became the word every platform reached for. What’s changed recently is the depth of it: Smart Bidding, automated assets, dynamic targeting and recommendation engines now […]
For most of the past 20 years, growing travel marketing meant producing more and more output. This happened because success depended on building additional landing pages for new destinations, publishing steady streams of blog posts to capture long-tail searches, translating and localizing content to enter international markets, and manually refining campaigns to squeeze small gains […]
Google Search Central announced that Search Console’s branded queries filter is now available to all eligible sites, causing many SEOs to ask questions about it and Google’s John Mueller stepped in to answer them. Google’s branded queries filter is a way to analyze branded search queries that are driving traffic from the search listings. Branded […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For a while now, SERP features have made SEO for ecommerce distinctly different from other verticals like B2B or local. And yet, most teams still measure success against classic search results. Without third-party tools, it’s hard to get a full picture from the […]