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When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and older established brands haven’t kept pace. As of 2026, Gen Z spans ages 14 to 29. They’re the first generation raised in a digital online […]
Google’s VP of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to the industry, outlining how the company plans to connect advertising, commerce, and AI across Search, YouTube, and Gemini in 2026. The letter covers agentic commerce, AI-powered ad formats, creator partnerships, and creative tools. Several of the announcements build on features Google […]
Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any editing shortcut. Data and first-party guidance point to repeatable patterns in how short-form video holds attention. These patterns shape script structure in ways that written […]
In paid media, many advertisers default to budgeting by ad platform, with a percentage to Google Ads, a percentage to LinkedIn Ads, etc., largely based on habit. Now, AI technology presents new opportunities to marketing leaders to decide where to spend their paid media dollars. Instead of allocating spend based on impression volume or historical […]
The Washington Post’s recent announcement of staffing cuts is a story with heroes, villains, and victims, but buried beneath the headlines is the reality of a big brand publisher confronting the same changes with Google Search that SEOs, publishers, and ecommerce stores are struggling with. The following are insights into their strategy to claw back […]
If a language model has never encountered your brand, it cannot recommend you. It guesses, and a guess usually means it names a competitor. That is the mechanic behind every conversation about AI visibility, and it starts long before anyone types a prompt. It starts with model training data. Understanding how that data gets gathered, […]
So, now that TikTok USDS JV (the actual name of TikTok’s American version) is back on track, and free from the technical glitches that have spooked users over the past week, will it continue to be the top short-form video platform for cultural trends, or will alternatives, like UpScrolled, continue their rise, making them a […]
LinkedIn has shared some new insights into the evolving B2B marketing landscape, and how marketers can tap into the latest shifts in order to maximize their advertising performance, and resonate with key decision makers. LinkedIn’s been exploring key B2B market trends over the past few weeks, with the rise of video and events also now […]
Continuing X’s very bad day, at last in terms of regulatory action, the U.K. Information Commissioner’s Office (ICO) has today announced a formal investigation into X and xAI in relation to the processing of personal data for X’s Grok AI chatbot, as well as the use of Grok to produce harmful, sexualized image and video […]
For those playing the “is TikTok US censoring content?” game at home, you’ll now be able to get a better idea of such, with TikTok USDS JV (a catchy acronym if ever I’ve seen one) sharing an update on its ongoing systematic challenges, which it says have now been resolved. As a quick recap, a […]