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Sam Altman said OpenAI “screwed up” GPT-5.2’s writing quality during a developer town hall Monday evening. When asked about user feedback that GPT-5.2 produces writing that’s “unwieldy” and “hard to read” compared to GPT-4.5, Altman was blunt. He said: “I think we just screwed that up. We will make future versions of GPT 5.x hopefully […]
This is not great news for Meta, nor really any of us, considering that it will only reinforce Mark Zuckerberg’s desire to further align himself with the Trump Administration. Today, the EU Commission has announced that WhatsApp now qualifies for its “Very Large Online Platforms” (VLOP) designation, which means that Meta will have to provide […]
TikTok’s American audience is revolting, as the app switches over to its new, Americanized version. With TikTok US separating from the global version of the app, and converting to Oracle servers and control, many have raised concerns that the new entity will change to better align with Republican talking points, given that the board of […]
Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in […]
I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors. Image Credit: Marie Haynes Key Takeaways: Google has been ordered to give information to competitors so as not to be an illegal monopoly. Google does […]
Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI announced it’s testing ads inside ChatGPT for the first time. Google launched a new podcast to help advertisers navigate platform changes. And Demand Gen added […]
This could be interesting. Threads is experimenting with a new option that would enable users to add stickers to their posts, giving you colorful, animated options that you can add to your updates. As you can see in this example, posted by app researcher Alessandro Paluzzi, the Threads team is currently exploring the possibility of […]
Google has announced a new series of updates to its Demand Gen campaigns, including data on brand searches stemming from a Google ad, scannable QR codes within YouTube videos on CTV and improved hotel booking options from travel feeds. Some handy updates, which could help you drive more direct response from your promotions. First off, […]
As it works to align with the expanding push for increased teen social media restrictions, Snapchat has announced some new updates to its Family Center tools, which will give parents more insight into how their kids are using the app, and who they’re connecting with. You will find more ideas in Google launches new Google […]
TikTok has announced some new ad options for streaming service providers, which will provide more ways for VOD companies to connect with TikTok’s highly engaged, younger-skewing audience. And TikTok users are very into the latest movies and TV shows: More than 6.5 million posts about film and TV are shared every day in the app […]