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Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an AI browser agent and may now be part of a pivot to compete with OpenClaw-style personal agents. OpenClaw OpenClaw is a new type of personal […]
Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into Google Ads. Here’s what was announced this week and why they matter for your campaigns. Google Adds More Visibility and Control To Performance Max Google rolled […]
Google is expanding Search Live to more than 200 countries and territories, bringing voice and camera conversations to AI Mode globally. The expansion is powered by Gemini 3.1 Flash Live, a new audio model that Google calls its highest-quality yet. It’s inherently multilingual, so you can speak with Search in your preferred language without switching […]
Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types. The most notable addition is digitalSourceType, a property that lets forum and Q&A sites indicate when content was created by a trained AI model or another automated system. Content Source Labeling Comes To Forum Markup […]
Managing PPC accounts is already time-consuming, especially when attention gets pulled toward tasks that don’t meaningfully impact performance. Over time, accounts accumulate extra keywords, inconsistent negatives, and small inefficiencies that make everyday management harder than it needs to be. You will find more ideas in 3 AI search changes every marketer needs a plan for […]
Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro is now available to advertisers in Google Ads. In a separate creative update, marketers spotted an expansion to Google’s Creative Toolkit in the platform. Lastly, […]
Google has removed “What People Suggest,” a search feature that used AI to organize health perspectives from online discussions. The confirmation came as Google held its annual Check Up event, where it announced new AI health features for YouTube. A Google spokesperson confirmed the removal to The Guardian, calling it part of a “broader simplification” […]
Google is opening Personal Intelligence to free-tier users in the U.S. Previously limited to paid AI Pro and AI Ultra subscribers, the feature is now expanding to users with personal Google accounts. What’s New Announced in a blog post, the expansion covers AI Mode in Search, the Gemini app, and Gemini in Chrome. AI Mode […]
SEJ Live’s opening panel covered three months of AI search changes from three angles. I covered the news, SEJ Founder Loren Baker covered the business case, and Managing Editor Shelley Walsh covered content strategy. The on-demand recording is available here. The session was called “What’s Hot, What’s Not,” and our goal was to identify the […]
I wrote a LinkedIn post on this very topic a while ago, and people seemed, at least, reasonably interested. So I thought I’d expand on it a little. It is, IMO, a very good way of framing how you can generate real value from trends. The value of our traditional (if we’re being fair, beige) […]