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After first launching it in early testing with a limited number of users in October last year, Instagram has today announced that all English-speaking users globally will now be able to access its “Your Algorithm” manual control option, giving you another way to define your Reels experience. As you can see in this overview, you can […]
Meta has shared an update on its efforts to align with Australia’s new teen social media ban, which puts the onus on social platforms to keep all teens under the age of 16 off their platforms, or face significant financial penalties. The new law went into effect on December 10th, and thus far, Meta says […]
Okay, I’m not sure how significant this is, but YouTube seems to think that this is a pretty big deal, and for at least some creators, it probably is. Today, YouTube has announced some changes to its search filter options, which aim to clarify the purpose of each element, and could help you drill down […]
Listen to the article 12 min This audio is auto-generated. Please let us know if you have feedback. It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the […]
It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the rise of AI, the impact of algorithms, and the AR shift. These broader trends will change how you […]
Google published a research paper about a new AI model for detecting fraud in the Google Ads system that’s a strong improvement over what they were previously using. What’s interesting is that the research paper, dated December 31, 2025, says that the new AI is deployed, resulting in an improvement in the detection rate of […]
As part of your New Year preparations, it’s worth taking a moment to consider how the online landscape is changing, and as a result, which aspects of digital marketing will have the biggest impact in 2026. Because digital connection is now the most prominent form of interactivity, and the key way that people get information, […]
Pinterest is launching a new TV-like series on Roku TV, which will feature a range of well-known creators partnering with Pinners to help bring their Pinterest boards to life. As you can see in the preview, the new “Bring My Pinterest to Life” series will look to turn people’s Pin ideas into real-life experiences and […]
Reddit’s adding its own AI-powered ad campaign type, with its new Max Campaigns able to “predict the value of every ad impression,” helping to boost performance by estimating the best audience for your promotions. Essentially, Reddit’s getting its own version of Meta’s Performance Max, or TikTok’s Smart+ campaigns, with AI-powered targeting helping to drive results, […]
Reddit is rolling out Max campaigns, a new automated campaign type now available in beta for traffic and conversion objectives. The launch comes as Reddit continues to see strong advertiser momentum, supported by rising daily active users and rapid growth in conversion activity. While automation is now standard across most paid media platforms, Reddit is […]