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Google’s December core update ran from December 11 to December 29. Early analysis shared after the rollout points to a familiar pattern. Sites with narrower, category-specific strength appear to be gaining ground against broader, generalist pages in several verticals. Aleyda Solís, International SEO Consultant and Founder at Orainti, published an analysis on LinkedIn breaking down […]
Will 2026 be the year that TikTok shopping becomes a major force for Western consumers? TikTok’s parent company ByteDance has already seen big success with in-stream shopping in the Chinese version of the app (Douyin), with the platform generating around $500 billion in GMV in 2025. And while TikTok users haven’t been as enthusiastic about […]
Santa’s coming! The world waits with excitement and anticipation for the arrival of Santa Claus as he starts his world tour for 2025. Children (and adults) everywhere are eager to track the man in the red suit as he defies the speed limit to make his journey across the globe in just one night. To […]
Meta has acquired yet another AI start-up as part of its expanded mission towards AI “superintelligence,” with AI chatbot company Manus joining the Meta flock. Manus, which says that it builds “general AI agents as the action engine for life,” and describes its mission as “extending human reach by giving everyone the code to leverage […]
As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media networks (RMNs), shoppable video, immersive experiences. Now, the question is: “Are we doing it, and doing […]
If you’ve been following this series of exploration of vectors and their application in SEO, we have covered the building blocks of the plugin I’m sharing with you: Understanding the basics. Solving content issues. Scaling up to handle massive amounts of data. Automating 301 redirects at scale. Running Python scripts in a terminal is powerful, […]
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has added a fun new AI activation for the holidays, with its new “Animate It” Lens now available for paying Snap users. As you can see in this example, Snapchat’s new video AI Lens will enable […]
A claim about YouTube thumbnails is getting attention on X: that showing your face is “probably killing your views,” and that removing yourself will make click-through rates jump. Nate Curtiss, Head of Content at 1of10 Media, pushed back, calling that kind of advice too absolute and pointing to a dataset that suggests the answer is […]
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok’s looking to help users get into the Christmas spirit, with themed activations in the app, while it’s also launching its own ‘Year in Review’ summaries that will showcase how each user engaged in the app. First […]
L’univers du marketing digital est en perpétuelle évolution. En 2026, les innovations technologiques et les nouvelles attentes des consommateurs bouleversent les méthodes traditionnelles. Les entreprises marocaines, de toutes tailles, doivent s’adapter pour ne pas perdre en compétitivité. Cet article présente les grandes tendances qui façonnent le paysage digital cette année. If you want to go further, 7 digital marketing trends to watch for in 2026 covers it in detail. L’intelligence artificielle au service du marketing […]