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I was asked a great question, and it’s something I talk to clients about on a very regular basis: “Should every page do all things? I’m struggling to work out which pages should be optimized for CRO and which should be to build the brand.” Blog posts and informative pages (brand-building pages) are likely meant […]
TikTok will test improvements to its detection systems for accounts posting AI-generated spam about politics and current events, financial advice, and medical topics, as announced in a newsroom post. The testing is set to begin in the upcoming weeks and described those categories as areas where misleading content could affect public trust or well-being. Medical […]
Katie Morton, editor-in-chief of Search Engine Journal, and I recorded the debut episode of Search Engine Journal’s revamped podcast, focusing on a recurring theme in our coverage. We discussed how clicks are declining on the open web, a trend many in search have noticed. We argue that much of this attention hasn’t vanished but has […]
Google Ads Liaison Ginny Marvin addressed several advertiser questions about AI Search, Qualified Future Conversions (QFC), and YouTube Creator Partnerships in the latest edition of the Ads Decoded newsletter and accompanying video. The community Q&A followed Google Marketing Live and focused on topics that have generated ongoing questions from advertisers, including AI Search eligibility, long-term […]
Welcome to the week’s Pulse: updates change what you can measure in Search Console, how you describe products in markup, and what John Mueller thinks about building for AI agents. Here’s what matters for you and your work. Search Console Adds Reports For Social And Video Posts Google is rolling out a new Search Console […]
YouTube has become the top podcast platform in the UK, surpassing Spotify for the first time on record, according to Edison Research. Among weekly podcast listeners aged 15 and over, 29% now cite YouTube as their preferred service, compared to 28% for Spotify. The one-point gap is quite small, and Edison describes the outcome as […]
OpenAI has begun rolling out GPT-Live, a new generation of voice models that power ChatGPT Voice. During a conversation, GPT-Live can hand a question to its latest frontier model, such as GPT-5.5, for heavier reasoning or a web search. What Launched GPT-Live-1 becomes the default model powering ChatGPT Voice for Go, Plus, and Pro users, […]
Most multi-channel strategies are not actually strategies — they’re a pile of channels reporting to the same conversion goal, judged the same way, regardless of what each one is actually built to do. Paid search gets a report. Social gets a report. Email, organic, and video each get their own scorecard. Everyone can tell you […]
Google is introducing a new property type in Search Console called platform properties, which lets you monitor how social media and video posts perform in Google Search and Discover. This feature supports platforms such as Instagram, TikTok, X, and YouTube and is available even to creators who don’t have their own websites. Moshe Samet, Product […]
My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today, I want to show you how it works and why this standard is so incredibly […]