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Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s putting to a handful of writers for a special edition of her newsletter, The Work Shift. The premise was backed by data that shows entrepreneurship on LinkedIn is up nearly 70% year over year, more than six in 10 of those […]
Google researchers published a new paper detailing a new way to catch spammers who are using generative AI to flood Google’s platform with spam and overwhelm its quality filters. While the research is focused on identifying video content spam, the techniques described could give an idea of methods that Google could use for web content […]
No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different inputs. Channel and content resource work separation isn’t new, but the pressure has increased as search results have become even more complex. Depending on the query, Google can include AI Overviews, text ads, shopping results, […]
About 59% of TikTok videos served to a new account’s For You feed are AI slop, according to a report from Kapwing, the video creation tool company. That’s roughly three times the rate Kapwing found on YouTube. The company manually reviewed over 10,000 TikTok videos across 20 categories and ran a separate fresh-account test, counting […]
This week’s Ask an SEO question is: “Why have page impressions increased so much in GSC, but my page traffic is reducing? I thought it might be AIO, but when I look into this, not all pages have AI Overviews – what else could be causing impressions to increase so much?” Good question, and there […]
YouTube is expanding its in-app video sharing and messaging feature to the U.S., U.K., Brazil, Singapore, and several U.S. territories, per the availability list on its help page. The rollout, announced in a blog post, lets users 18 and older share videos and chat about them without leaving the YouTube app. It brings back a […]
Busy week in search-land. So Google finally rolled out some kind of AI reporting (if you can call that reporting), and the Competition and Markets Authority (CMA) announced some new measures Google must take to restore some level of parity with publishers and search results. Where’s the blue line fellas? (Image Credit: Harry Clarkson-Bennett) “Conduct […]
An SE Ranking analysis of 100,000 keywords found Reddit grew its top 3 presence in all 20 niches tracked after the May core update. For transparency, SE Ranking sells rank-tracking and AI visibility tools, and the data comes from its own keyword-monitoring platform. Data suggests Reddit grew most in niches where people look for personal […]
An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core update. Sites that best fit a query’s intent, market, and result type tended to gain visibility, while sites a step removed from that fit lost ground. She measured domain visibility in the US and UK […]
Google is launching Search profiles, giving creators a page to pull their content together from different platforms. The profiles show articles, videos, and social posts in one place. People can follow their favorite websites and creators to see more of their content in Google Discover. What Search Profiles Include Creators can customize their profile with […]