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When generative AI made mass content production cheap, many brands thought they had discovered a content cheat code. The playbook seemed simple: Spin up thousands of highly targeted pages overnight, vacuum up search traffic, and watch organic revenue climb. Instead, a quiet crisis is playing out across enterprise SEO. Aggressive programmatic AI initiatives are stalling, […]
One of the AI concepts currently reshaping the digital marketing industry is agentic commerce. It’s similar to the shift we’ve lived through in search over the past four years, where AI has reduced the friction needed to find things. Search used to mean digging through 10 blue links to assemble your own answer. Now you […]
Google Ads Liaison Ginny Marvin addressed several advertiser questions about AI Search, Qualified Future Conversions (QFC), and YouTube Creator Partnerships in the latest edition of the Ads Decoded newsletter and accompanying video. The community Q&A followed Google Marketing Live and focused on topics that have generated ongoing questions from advertisers, including AI Search eligibility, long-term […]
A recent look at U.S. desktop browsing shows ChatGPT directed people to outside websites in 5.2% of sessions, compared to 31.1% for Google searches. The paper, conducted by Bocconi University researchers, examines Comscore clickstream data to gain insight into how broader access to ChatGPT has impacted traditional search. What The Data Shows When people click […]
Google Ads is introducing a new disclosure requirement for advertisers using generative AI. The update adds AI transparency labels to ads across Search, YouTube, and Discover. It also requires advertisers using third-party AI tools to disclose when AI was used to create or edit an ad. For advertisers, the change is less about adopting AI […]
Everywhere I look, the most interesting work in publishing and search is not coming from the big publisher titles. It is coming from individuals. Do individuals now hold all the power, and is the future of content to be found on Substack? When I spoke with Harry Clarkson-Bennett recently about publishers surviving AI, I put […]
Search engines are not losing the trust war to AI chatbots. They are winning it by more than 40 points, and nowhere is that margin wider than in the United States. In the YouGov livestream on July 8, “The New Search Journey, How AI Is Changing Online Discovery.” Host Brian Reitz walked experts Clifton Mark […]
The search industry is rapidly producing new standards, protocols, and frameworks. Terms like MCP, A2A, ARD, or LLMs.txt have been littering LinkedIn and industry publications. As overwhelming as another collection of acronyms may seem, most of these standards are attempting to solve different problems at different layers of the emerging agent ecosystem. Mapping These Protocols […]
Add WebMCP to your website, and you hand visiting AI agents a set of named tools to call. Those same tools can be used to turn the agents against the people who sent them. Chrome’s developer site now carries the security guidance for WebMCP, and much of it is written for the websites exposing the […]
AI visibility tracking data isn’t entirely reliable. Because generative models often produce different responses, the citation shares and rankings on your dashboard are merely snapshots of a continuously changing target, not fixed facts. A difference between you and a competitor could be genuine or just fluctuation between measurements. A new IQRush paper due for release […]