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Tom Critchlow, a longtime search marketer with deep experience, recently shared his opinions of where the SEO industry is today, saying that AI Search is changing business priorities in a way that exposes the weaknesses inherent in SEO today. This transformation means that search marketing professionals need to evaluate the services they offer in order […]
Google is clarifying its Smart Bidding update after advertisers questioned how budget-limited campaigns will behave beginning August 17. The original announcement around Smart Bidding changes was June 22. The update essentially changes how Target CPA and Target ROAS campaigns behave when they’re limited by budget. See also: so your traffic tanked: what smart cmos do […]
Every mid-market and enterprise SEO team has hit the same wall this year. You can see you’re showing up in ChatGPT, Claude, Gemini, and AI Mode, but when leadership asks you to prove what’s actually working, the honest answer is you’re estimating. And the testing playbook that worked for a decade doesn’t transfer. If you […]
OpenAI has begun rolling out GPT-Live, a new generation of voice models that power ChatGPT Voice. During a conversation, GPT-Live can hand a question to its latest frontier model, such as GPT-5.5, for heavier reasoning or a web search. What Launched GPT-Live-1 becomes the default model powering ChatGPT Voice for Go, Plus, and Pro users, […]
Most multi-channel strategies are not actually strategies — they’re a pile of channels reporting to the same conversion goal, judged the same way, regardless of what each one is actually built to do. Paid search gets a report. Social gets a report. Email, organic, and video each get their own scorecard. Everyone can tell you […]
For more than two decades, digital strategy has revolved around a deceptively simple objective: Drive people to webpages. Search engines rewarded documents. Analytics rewarded pageviews. Marketing rewarded engagement. As organizations matured, they invested heavily in designing increasingly sophisticated digital experiences that guided customers through carefully orchestrated buying journeys. Information was intentionally distributed across dozens, sometimes […]
I had a conversation with an old friend from my WebmasterWorld Forum days about PR marketing for AI search. The friend had contacted me to hear my thoughts about it. The discussion seemed useful, so I rewrote it into an article. See also: digital PR hasn’t changed. Digital PR Outreach Because Links Matter Less I […]
Web strategy in the AI era has a strange shape. You spend your days optimizing for systems nobody will let you look inside. You publish, you watch the traffic move, and when an AI answer surfaces a competitor instead of you, there is no panel that explains why. So when a regulator forces one of […]
A brand can win an AI Overview citation and still hand the sale to a competitor. That is not a hypothetical — it is happening on a majority of “best software” queries right now, and the mechanism behind it explains why so many comparison pages are quietly working against the brands that publish them. For […]
Last year, 2.5% of Writesonic’s leads came from AI search. As of March, 35% do. Samanyou Garg, Founder and CEO of Writesonic, showed the system behind that number in his Search Engine Journal webinar: agents surface what moved across every search platform, practitioners prioritize and act. “AI search didn’t necessarily kill SEO, but it turned […]