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This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Should I add more AI tools to manage local listings and reviews, or is that making it worse? Who should own AI search visibility across all our locations? The ideal multi-location marketing world is one where agentic AI fixes […]
Google is introducing a new property type in Search Console called platform properties, which lets you monitor how social media and video posts perform in Google Search and Discover. This feature supports platforms such as Instagram, TikTok, X, and YouTube and is available even to creators who don’t have their own websites. Moshe Samet, Product […]
A founder pulled up his experimentation dashboard for me last month, proud of it. Forty-one tests running. I asked him to name three that had changed a real decision in the past quarter. He went quiet, scrolled for a while, and landed on one. Maybe. He isn’t careless. He’s just early to a problem that’s […]
Zahir Hasan didn’t have to tell me his company’s numbers were wrong. I’d sent Hasan, COO of the Oslo-based research firm Clovion AI, a list of methodology questions about “Surviving the AI Funnel,” Clovion’s new study of how Claude, ChatGPT, and Gemini recommend brands across a conversation. Question ten was routine, the kind of thing […]
The last few weeks have been noisy. Google shipped something called the Open Knowledge Format. Then Google Developers announced the Agentic Resource Discovery (ARD) specification. Meanwhile, every SEO LinkedIn feed is lit up with someone either declaring markdown the future of the web or explaining why you should ignore all of it. The truth, as […]
Google’s John Mueller responded to a post on Bluesky that lamented all the effort being wasted on AI agent accessibility instead of focusing on the more productive activity of making sites accessible for humans. For more on this, see our you’re using AI at the execution layer. the value is in the guide. Tactical SEO […]
My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today, I want to show you how it works and why this standard is so incredibly […]
Everyone in the industry is going through the same thing right now. Your content team ships a solid asset, but traffic stays flat or declines. You pull up the analytics, see the line trending sideways, and conclude that AI content has stopped working. That verdict is often wrong. The data may be accurate, but the […]
Google’s John Mueller answered a question related to something a Redditor was using that’s called an llms-author.txt. The person who posted the question is having a hard time being found for their name because it is the same as two other more popular entities, making it more difficult for people to find them and discover […]
Google published a format for turning a body of knowledge into a folder of linked markdown files. It was built for internal company data, and by accident, it solves a problem public websites have too. Right now, the most an AI agent gets from your website is a flat read of your pages, one at […]