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Google added AI search visibility reporting to Search Console, and the place it chose to put it is the whole argument. It is not a new product, and it is not a separate “Generative Console.” The same tool you already open to see how you rank in search now also shows how often you turn […]
A copyright complaint can remove a page from Google’s search results based on a notice, even if ownership claims are later disputed or inaccurate. Press Gazette saw this happen twice this year. In late June, the journalism trade outlet reported that a second piece of its reporting about the marketing company Clickout Media had been […]
Chrome’s new Lighthouse Agentic Browsing audit treats your .txt file as a markdown document. If your llms.txt does not use markdown link syntax, you fail the audit, even when every link in the file is accurate and works. I ran the audit on nohacks.co. Two of six audits passed. Three came back not applicable. One […]
Welcome to the week’s Pulse: Google’s explanation for lost clicks was tested; a case study showed why Core Web Vitals fixes target the wrong element; a report measured how agents handle pricing pages; John Mueller weighed in on agent access; and a longtime Bing leader announced his retirement. Here’s what matters for you and your […]
As AI summaries compress traditional organic space, referral traffic to publishers is being squeezed, creating a world where search is more used than ever, but the search interface is also retaining users for longer, where it has historically acted like a switchboard. The outlook from publishers is pessimistic, with traffic expected to halve in the […]
Google Search Advocate John Mueller highlights a new case study explaining why certain Largest Contentful Paint improvements often fail to produce results. In a layout that varies by store, the browser may focus on the wrong element, causing all subsequent optimizations to target something that was never the LCP in the first place. The case […]
Cloudflare is updating its method of identifying and blocking AI crawlers, which may result in Googlebot being blocked on sites that prevent AI training. The company announced the update as part of its second Content Independence Day. The new controls let websites manage automated traffic based on three behaviors rather than a single “block AI […]
Last week, I argued that habitual publisher traffic – direct and branded – has been eroding for years, and that the under-35s are leading the charge. Not directly provable, but a theory. Now that I am no longer part of that cohort, it’s easier to pin the blame on them. Which is entirely what I […]
The company that owns a major web index just documented, in its own product, that ranking a page and citing a passage are different jobs. Web IQ arriving at Build on June 2, and AI citation data showing up inside Bing Webmaster Tools earlier this year, were not surprises. As I know well, having built […]
Google is experiencing a malicious DMCA crisis that is causing legitimate content to be removed from the Internet. Malicious actors are filing fake DMCA notices with Google, leaving publishers trapped by a system that is supposed to protect them. Many are asking Google to do something about it, but they are highly likely to be […]