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The Meta CEO is developing a replica of himself and training it on his mannerisms and conversation style, according to the Financial Times. Source link
Advertisers can use a call-to-action button to send interested users prompts before an event or launch in order to drive more engagement ahead of promotions. Source link
In addition, X’s Head of Product Nikita Bier has offered advice on how publications can better engage with the app’s user base. Source link
A coalition of more than 70 civil liberties, domestic violence, reproductive rights, LGBTQ+, labor and immigrant advocacy organizations has expressed concerns, according to Wired. Source link
Google added a new section to its spam policies designating “back button hijacking” as an explicit violation under the malicious practices category. Enforcement begins on June 15, giving websites two months to make changes. Google published a blog post explaining the policy. It also updated the spam policies documentation to list back-button hijacking alongside malware […]
It works, until it doesn’t. The Chase Imagine you’re a news publisher. Your journalism is good, you write original stories, and your website is relatively popular within your editorial niche. Revenue is earned primarily via advertising. Google search is your biggest source of visitors. Management demands growth, and elevates traffic to the throne of all […]
For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword and campaign structure, ad copy, and landing pages. All these factors contributed to conversion performance in some shape or form. When performance changed, the explanation was usually traceable. For […]
Ask ChatGPT or Claude to recommend a product in your market. If your brand does not appear, you have a problem that no amount of keyword optimization will fix. Most SEO professionals, when faced with this, immediately think about content. More pages, more keywords, better on-page signals. But the reason your brand is absent from […]
Google’s Sundar Pichai recently said that the future of Search is agentic, but what does that really mean? A recent tweet from Google’s search product lead shows what the new kind of task-based search looks like. It’s increasingly apparent that the internet is transitioning to a model where every person has their own agent running […]
A new survey from Politico found that the vast majority of EU web users trust tech companies in their home region significantly more. Source link