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In May, I wrote that the new search user was the trend and that Google’s product announcements were the distraction. Google has now handed us a year’s worth of data that confirms the behavioral shift and puts specific numbers on it. In the report “How People Are Using AI Mode in the U.S.” (published May […]
Today’s question looks beyond the typical traffic-driving goals of AI visibility to the value those large language models provide a website owner, and asks: “AI crawlers are visiting my website increasingly often, but I can’t tell whether they provide any value. Should I allow them, block them, or treat different AI crawlers differently? How can […]
The extra outbound clicks that websites get when Google’s AI Overviews are removed seem to be of similar quality to the clicks with the AIOs still included. This finding comes from an updated, randomized field experiment, which showed a 39.8% decrease in organic clicks when the summaries are shown. Researchers Saharsh Agarwal and Ananya Sen […]
OpenAI is seeking engineers to develop new image, video, native, and conversational ad formats for ChatGPT, moving beyond the standard sponsored unit tested since February. Three listings on OpenAI’s careers page, first surfaced by Digiday, describe building ads across text, image, video, native, conversational, and interactive surfaces, all within OpenAI’s new monetization team. More formats would […]
AI has been public enemy No. 1 for at least two years. As the early wave of excitement wore off, people realized the content we, as SEOs and publishers, had spent years flooding the internet with was being used to make the richest even richer. We cannot deny the open web is changing – AI […]
The United States government and Anthropic have announced that Claude Fable 5 is available beginning Wednesday, July 1. The advanced model is available to users around the world. Mythos will be available to a set of organizations in the United States. The United States Secretary of Commerce, Howard Lutnick, tweeted: “Over the past two weeks, […]
Avinash Kaushik has a gift for puncturing comfortable myths with uncomfortable data, and recently he dismissed a persistent meme that senior leaders pressure their organizations to adopt AI while quietly staying in the 1990s themselves. Notion data, he shared in his post, shows that most senior people, including CEOs, are actually the most advanced AI […]
WordPress plugin and website builder developer SeedProd recently announced version 1.5.1 of WPVibe, its MCP server for WordPress, which enables anyone to safely connect their AI to their WordPress site and start publishing content or redesigning their website. The plugin enables anyone to connect their site to any AI system they use, as long as […]
Anthropic released Claude Sonnet 5, the latest Sonnet-class model. Although it’s not a frontier-model breakthrough, Sonnet 5 meaningfully upgrades performance over previous models to deliver stronger coding capabilities, better agentic performance, and more efficient token usage. You will find more ideas in anthropic’s @claude enters workplace as a slack channel. Anthropic’s announcement emphasized agentic performance, […]
Most teams treat a clean, confident AI output as finished work. That instinct is the actual risk. Forrester’s 2026 B2B Predictions estimates ungoverned generative AI use could cost enterprises $10 billion in lost value, and Jasper’s State of AI in Marketing 2026 found only 41% of marketers can prove ROI on their AI investment this […]